Job Description

Marketing Manager Position at OBEL Labs

Join the OBEL Team: Drive Innovation in Health and Wellness

OBEL Labs is a proudly South African health and wellness brand dedicated to delivering high-quality, innovative products that enhance everyday well-being. Our portfolio includes trusted ranges such as OBEL and RespiClear for respiratory health, advanced supplements, and specialized treatments formulated with evidence-based ingredients. As a SAHPRA-licensed, GMP-compliant, and ISO 22716-certified manufacturer, we prioritize quality, accessibility, and customer satisfaction. With products available on Takealot and certain SPAR pharmacies we are committed to empowering healthier lives across South Africa.

We are seeking a dynamic and passionate

Marketing Manager

to lead our brand's growth strategy. This is an exciting opportunity for a marketing professional who is not only skilled in strategic planning but also a genuine enthusiast of the OBEL brand. If you are a user of our products and eager to contribute to our mission of promoting wellness, we invite you to apply.

Key Responsibilities:

Develop and execute comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth for the OBEL product line. Develop and execute expansion and listings into physical stores. Identify opportunities for novel revenue streams through innovative campaigns, partnerships, and market expansion initiatives. Analyze market trends, consumer insights, and competitive landscapes to inform data-driven decisions that foster sustainable growth. Manage digital marketing efforts, including social media, content creation, SEO, and email campaigns, while overseeing traditional media where applicable. Collaborate with cross-functional teams, including sales, product development, and external agencies, to align marketing activities with business objectives. Track and report on key performance indicators (KPIs), such as revenue growth, customer acquisition, and campaign ROI, with a focus on attributable results from marketing efforts. Ensure all marketing materials adhere to regulatory standards and reflect OBEL's commitment to quality and integrity.

Qualifications and Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field; a postgraduate qualification is advantageous. At least 3-5 years of experience in marketing management, preferably within the health, wellness, or consumer goods sector. Proven track record of driving revenue growth through creative and results-oriented marketing initiatives. Strong understanding of digital marketing tools, analytics platforms (e.g., Google Analytics, social media insights), and consumer behavior in the South African market. Excellent communication, leadership, and project management skills, with the ability to thrive in a fast-paced environment. Proficiency in Microsoft Office Suite and marketing software; experience with graphic design tools (e.g., Adobe Creative Suite) is a plus. Must be a current user of OBEL products, with a genuine passion for the brand and its mission to promote health and wellness. Experience in pharmaceutical sales is advantageous.

Compensation and Benefits:

Competitive basic salary of R20,000 - R45,000 per month depending on field related experience. Performance-based incentives: Earn 5% commission on new OBEL brand revenue directly attributable to your marketing efforts and achieved growth. After successful completion of the probationary period (typically 3-6 months), eligibility for comprehensive benefits including medical aid and provident fund contributions. Opportunities for professional development, including training and career advancement within a growing South African brand.

Interview Process:

Shortlisted candidates will participate in a structured interview process, which includes questions about the OBEL brand. Applicants should be prepared to discuss their favorite OBEL products, personal experiences as users, and insights into how our offerings align with market needs. This ensures alignment with our brand values and a deep understanding of our customer base.

How to Apply:

If you are ready to make a meaningful impact on South Africa's health and wellness landscape, please submit your CV, a cover letter outlining your relevant experience and why you are passionate about OBEL, and a portfolio of past marketing campaigns (if available) to . Use the subject line: "Application: Marketing Manager - OBEL Labs & your full name"

Applications close on 31 January 2025 . Only shortlisted candidates will be contacted.

We look forward to welcoming a talented individual who shares our vision for a healthier future.

Job Type: Full-time

Pay: R20000,00 - R45000,00 per month

Work Location: In person