Marketing Manager

Gauteng, South Africa

Job Description

Adcock Ingram Holdings Limited and its Subsidiaries ("we", "us") is committed to protecting and respecting your privacy. Our Privacy Notice sets out the basis on which personal information collected inter alia from you, social media, recruitment agencies and our website, will be processed by us. The Privacy notice is available on our website www.adcock.co.za.
One of the conditions under the Protection of Personal Information Act 4 of 2013 (POPIA) provides that candidates have the right to be informed about the collection and use of their personal information,
In the course of your application: we may

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Reporting to: Head of Marketing - Consumer Division
Job Purpose
The Marketing Manager will oversee the Personal Care portfolio of brands and deliver the internal and external performance expectations. The individual will be responsible for developing the Personal Care strategy and driving brilliant execution of the plans in collaboration with the rest of the business. The successful candidate joins a vibrant, passionate, competitive team of marketers who are eager to grow our brands from strength to strength.
Key Job Deliverables
Brand Performance Management
  • Own Category P&L and share performance and track in line with targets set
  • Strengthen brand share and equity across segments by growing brand health.
  • Actively track and understand performance gaps and opportunities within the category.
  • Maximize ROI and Monitor effectiveness or efficiency of campaigns vs allocated spend.
  • Track & report on market share, brand health, and financial performance.
Leadership and Team Management * Lead, coach, and motivate a team of Brand Managers.
  • Set clear goals, develop team capabilities, and provide ongoing coaching or mentorship.
  • Build a high-performance team culture and act as a role model for Adcock's values.
  • Motivate your team to meet deadlines and deliverables on time and in full.
  • Monitor & track individual performance and development plans.
Cross-functional Teamwork & Collaboration * Be the Personal Care Champion in key forums, driving collaboration across the Division.
  • Ensure daily collaboration with Category & Sales teams to ensure brilliant execution.
  • Partner closely with Supply Chain, Finance, and Regulatory to deliver portfolio growth.
  • Build and maintain strong agency partnerships (creative, digital, media, shopper, PR).
Brand Strategy and Planning
  • Partner with the Head of Marketing to shape and deliver the short and long-term strategic plans for the category.
  • Lead the development of annual bands plans, outlining strategic objectives, must win battles, and KPIs to drive brand growth and market share.
  • Develop action plans to achieve budgeted volumes and profit.
Brand Campaign Execution * Oversee the end-to-end marketing mix across ATL, BTL, shopper, digital, PR, and healthcare professional (HCP) channels.
  • Partner with creative agencies to develop communication as per the agreed brand blueprint and communication identity.
  • Lead internal and external stakeholders to drive the execution of campaigns.
  • Ensure all marketing activities comply with regulatory and corporate requirements.
Innovation, Renovation and Research * Ensure alignment of opportunities to consumer needs and market opportunities.
  • Drive product and packaging innovation & renovation process from ideation to launch.
  • Develop and maintain the innovation funnel focusing on a 5-year horizon.
  • Lead personal care in claims development, regulatory and legal compliance.
  • Plan and Scope research requirements in collaboration with the relevant internal teams.
Daily Management of Brands * Day-to-day management of allocated marketing budget on a monthly and annualized basis, monitoring ROI performance closely.
  • Actively participate in forecasting operational planning and budgeting processes.
  • Assist the Marketing Director in the budget setting process.
  • Ensure regular review and analysis of monthly & quarterly performance vs assumptions.
  • Bachelor's Degree in Marketing or Business-related field (e.g. B. Com or B.Bus.Sci )
  • Related Postgraduate qualification preferable
  • At least 5years' brand and/or marketing management experience.
  • Minimum 8 years' total marketing experience, including:
At least 5years' brand and/or marketing management experience.
2-3 years of managing individuals or a team.
  • Proven track record of working within a FMCG in the South African environment.
  • Previous experience in a Personal Care role (H&B, Face, Skin Cleanse, Feminine Care)
  • Proven record driving a successful big brand strategy and planning into execution.
Additional Experience
  • Experience across both FMCG and Pharma/Consumer Healthcare is advantageous.
  • Demonstrated track record working or collaborating with peers/people/stakeholders.
  • Retail exposure or experience with Customer or Shopper facing roles
  • Experience with execution through the line - ATL, Digital, BTL, PR, Media.
  • Strong financial acumen - experience in budgeting, forecasting, and P&L.
Core Skills & Competencies
  • Strategic Thinking
  • Commercial and Business Acumen
  • Strong Communication and Business Story Telling
  • Analytical Rigour and Attention to detail
  • Retail, Shopper and Trader Understanding
  • Adaptable, Resilient, Resourceful
  • Passionate about Brand Building/Marketing
  • Leadership & People Development
  • Stakeholder management, Relationship building and influencing skills

Skills Required

PR
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Job Detail

  • Job Id
    JD1531901
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gauteng, South Africa
  • Education
    Not mentioned