Job Description

About RedCloud RedCloud is leveraging AI-powered technology to break down the barriers to fair and profitable trade in emerging markets. RedCloud's Intelligent Open Commerce Platform connects FMCG Brands, Distributors, and Local Merchants on a single, equitable marketplace, empowering them with real-world insights and data to help them make better decisions. RedCloud enables FMCG Brands to seize new opportunities in emerging markets, facilitates access to more buyers & streamlines operations for Distributors, and helps Local Merchants spend more time selling products, not searching for them. The company comprises a highly diverse, dynamic team of driven talented people from over twenty different countries, speaking multiple languages, with a physical footprint in Africa, Europe, and Latin America.
The role:
We are seeking a versatile and results-driven Marketing Manager who will be responsible for overseeing both online/digital and offline/events/sales marketing efforts. The candidate will play a crucial role in strategizing, executing, and optimizing marketing initiatives to enhance sales and customer engagement. They will demonstrate expertise in various channels, possess a keen understanding of sales and industry dynamics, and drive innovation. Additionally, the Marketing Manager will manage events and PR communications to maximize brand visibility and market presence. Main Responsibilities:

• Develop and execute comprehensive marketing strategies encompassing both online/digital and offline/events/sales channels, aligning them with the organization's sales and commercial objectives.
• Drive customer marketing initiatives to strengthen relationships with existing clients and foster brand loyalty.
• Analyze and optimize digital marketing dynamics to improve the effectiveness of the new App, leveraging data-driven insights to enhance user experience and boost conversions.
• Collaborate with cross-functional teams to coordinate and manage events, ensuring seamless execution and impactful brand representation.
• Oversee PR communications to maintain a positive brand image and effectively communicate key messages to target audiences.
• Monitor marketing performance metrics, prepare regular reports, and present actionable recommendations for continuous improvement and better ROI.
• Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies to proactively identify growth opportunities.
• Manage marketing budgets, allocate resources effectively, and ensure cost-efficient campaign execution.

What We Are Looking for in a Candidate:

• Proven experience in devising and executing successful marketing strategies that encompass both online/digital and offline/events/sales channels.
• Strong understanding of sales, commercial dynamics, and industry trends to tailor marketing efforts effectively.
• Familiarity with digital marketing tools, analytics platforms, and a data-driven approach to enhance digital marketing effectiveness.
• Flexibility and willingness to manage events and PR communications to enhance brand visibility and market reach.
• Excellent leadership and collaboration skills to work effectively with cross-functional teams.
• Strong analytical abilities, decision-making skills, and a track record of achieving marketing goals and targets.
• Creative mindset and a passion for driving innovation in marketing initiatives.
• Strong organizational and project management skills to handle multiple tasks and deadlines effectively.
• Excellent communication and presentation skills to convey marketing strategies and performance insights to stakeholders.

Benefits

• 21 Days annual leave
• Company laptop
• Remote working

Check out the links below to see what our CEO Justin Floyd has to say about our plans for growth for the year ahead, and to see our latest video on the mission we're on! https://youtu.be/8BmLoJ9U9vA https://youtu.be/59PD4UoTgIE