Job Description

MARKETING MANAGER/EAST LONDON - The focus of the role is to oversee, improve and drive performance, brand and strategic marketing functions and processes across the business.
QUALIFICATIONS REQUIRED

• Bachelor's degree in marketing, business or communications-related field preferred.
• 3 - 5 years management experience within the marketing function.
• Proficiency in sales, data analytics and reporting software e.g. Looker Studio or Power BI & CRM technologies, and advanced understanding of digital marketing platforms and tools.
• Proven experience in digital and performance marketing (SEO, paid, organic etc).
• Experience with CRM and marketing automation, analytics platforms, and tag managers.
• Experience in B2C marketing (B2B being advantageous).
• Demonstrated ability to lead teams, manage agencies and manage senior stakeholder relationships.
• Strong data analytics and reporting skills; Self-driven and performance focused.
• Strong leadership competencies, with a team-centred approach.
• Strategic perspective to development, planning, and execution.
• Critical thinker and problem solver.
• Strong project management skills

RESPONSIBILITIES * Performance Marketing and Strategy

• In collaboration with paid media agencies, and SEO initiatives/strategies to drive acquisition,; Regularly monitor performance of digital campaigns; Oversee/assist with, and sign off all creative and copy content; Plan, coordinate and monitor paid media campaigns; Strategize methods to optimise digital paid campaigns;
• Brand and Content Marketing

• Facilitate and drive production of high-quality content for organic social media campaigns; Manage PR, influencer and external communications; Maintain and monitor the Institutional website, writing copy and publishing blogs and testimonial assets; Facilitate communications between the organisation and students; Facilitate the annual Institutional graduation ceremonies; Facilitate brand marketing initiatives on traditional marketing channels such as radio, tv and newspaper.

Reporting and Analytics

• Ensure technical setup and tracking of conversion data, including pixel installation, Google Tag Manager, UTM structures etc.
• Maintain and improve dashboards and other performance reports
• Report to Exco on performance of the marketing function across the business

Salary - Negotiable depending on experience
APPLICATION PROCESS: Online applications will receive preference, ensure you upload a head and shoulder photo, alternatively e-mail CV with matric certificate and recent head and shoulder photo to solutions@workafrica.co.za, ensure you use "MARKETINGDIGEL" as a reference in the subject field. Please deem your application as unsuccessful if you receive no feedback after 4 weeks.

Skills Required