Job Description

Our client has a vacancy for a Marketing Manager at their Durban offices.Primary Objectives:

• Responsible for managing the companyxe2x80x99s marketing initiatives.
• Use market research and analysis to direct marketing strategy and planning.
• Oversee the production of all promotional materials and marketing campaigns.
• Reports marketing and sales results to Executive team.

Responsibilities:

• Develop marketing and advertising strategies and plans, to include recommendations, reports and presentations to stakeholders.

• Brand Management, to include consistency of logos, colours, images, videos, internal and external documentation, and brand assets (artwork, e-content, signage, adverts, branded products, branded shirts, etc) across all touch points.

• Promote the business brand both internally and externally with effective communication, newsletters and other communication means.

• Regularly vetting third party providers against performances and outputs and managing an effective preferred suppliers list.

• Build, execute and manage the social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

• Develop LinkedIn posts with strategic writing techniques and targeted frameworks, incorporating captivating catchphrases to attract the ideal audience for compelling articles.

• Manage and oversee website, including content, images, updates, newsfeeds, SEO and ensure alignment to the business strategy at all times.

• Lead marketing initiatives with internal and external resource teams i.e. graphic designers, web developers, press release, customer events.

• Work closely with global office personnel on office branding, newsletter and other customer relating interface.

• Measure and report on performance measures and indicate return on marketing investment.

• Complete management of industry-specific events, overseeing all aspects from coordinating with organisers for marketing opportunities, drafting media-related documents, researching attendees and target markets, organising introductory meetings, strategising cost-effective collateral, scheduling LinkedIn posts for various
• Identify target markets and assist in developing strategies in alignment to the sales strategy.

• Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.

Necessary Experience and/or Qualification

• Bachelor's degree / Diploma in Marketing
• 5-8 years of experience within a similar role
• Proficiency in the MS Office, emails, social media, presentations
• Knowledge and experience in Design software preferred
• Knowledge and experience withing a Technology, ICT or Telecoms environment preferred
• Experience with an international environment preferred

Non negotiables:

• Solid Content writing experience
• Experience in managing and driving customer specific campaigns
• LinkedIn experience
• Events management

Pro Talent