Established in 2001, RSAWEB is South Africa's fastest growing internet service provider (ISP) with a focus on providing connectivity to home customers, and a wide array of technology solutions to businesses. We are obsessed about ensuring all our customers receive the best possible digital experience and exceptional customer service. Thousands of customers have given RSAWEB a 5-star rating, with an average rating of 4.7 out of 5 on Google - the best-rated ISP in South Africa. We are extremely proud of winning KFM's Best of the Cape Awards: Best ISP in 2021 and 2022 being one of the fastest streaming ISPs on Netflix and a consistently top-rated ISP on MyBroadband. These accolades are not for nothing, as we constantly strive to improve our products, services, and solutions to enhance each customer's experience. Having invested heavily in infrastructure, RSAWEB has built a strong presence in South Africa with Data Centres in Johannesburg and Cape Town.
Our Products and Services:
Fibre-to-the-Home (FTTH)
Fibre-to-the-Business (FTTB)
Enterprise connectivity
Mobile connectivity and data management
Cloud infrastructure and more!
At RSAWEB, we are passionate about using our creativity, to provide innovative solutions and services, that allow our customers to succeed in all areas of life. We believe that we are in the business of connecting customers and businesses with each other and a world of infinite possibility and opportunity, through technology. Our mission transcends our values through every customer, every interaction, every connection, every day.
Our values:
We Build Trust and Ownership
We Honour & Respect People
We Cultivate Passion & Creativity
We Innovate Feverishly
We Go the Extra Mile
We Believe in Humility
We Communicate Openly & Honestly
We Make it Fun
We Teach, Grow & Learn
We Do More, With Less
Where will the successful candidate fit in?
The Role:
As the Marketing Manager: Consumer & SME, you will be required to be both hands on and oversee a small team with big dreams in a fast-paced environment. Your day-to-day responsibilities will include managing product briefs, creating and overseeing comprehensive marketing campaigns that include advertising, PR and activations and email marketing. The successful candidate must have a strong understanding and working knowledge of digital marketing, e-commerce and be able to adapt to fast changing digital environments. Part of the role will also oversee a busy activations calendar and corporate social responsibility initiatives.
Purpose:
This role is perfect for an organised and motivated self-starter who wants to drive creativity and own marketing and communications strategy for the Consumer & SME division. With a focus on delivering a personalised and efficient customer experience, the role aims to position RSAWEB as the go-to Internet Service Provider (ISP) that values quality and connection.
Scope:
This role is based in our Cape Town office - hybrid model (3 days per week in office) and will be responsible for developing and executing marketing strategies for a broad spectrum of services, including Fibre to the Home (FTTH), Pre-paid, Business Fibre, Fixed LTE, and value-add services. Reporting to the Head of Marketing, this leadership role will require daily collaboration with different departments and partners.
Key Objectives
Strategy
Working with the Consumer and SME team to designing and implement innovative marketing strategies for products and services
Translating the business strategy into an integrated marketing strategy that encompasses digital and creative campaigns
Stakeholder and Partner Relations
Building strategic relationships across the business to ensure collaboration
Building and maintaining relationships with key corporate/brand partners to boost brand awareness and sales.
Managing and coordinating trade exchanges to ensure maximum value
Website, Platform, Content
Management & Customer Communication
Work with software development team to ensure optimised user experience and consistent brand messaging
Overseeing customer communication via Zoho and Everlytic platforms to create personalised user journeys
Implementing omnichannel marketing campaigns, including digital and social media activations
Experience on WordPress, Zoho, Everlytic or similar platforms is advantageous
Marketing & Communications Campaigns
Designing, implementing, and overseeing comprehensive marketing and communication campaigns, including advertising, PR, and sales activations.
Collaborating with internal and external partners to ensure brand consistency and impact.
Monitoring campaign performance and adjusting strategies as needed to achieve targets.
Financial & Performance Oversight
Managing the Consumer marketing budget with traffic coordinator, maintaining diligent tracking at weekly, monthly, and annual intervals.
Evaluating marketing strategies and activities for effectiveness and ROI.
Ensuring sign off of all creative/admin/finance done via company procedure
Reporting
Provide key weekly and monthly reports to Head of Marketing and Consumer - ROI, campaign performance, Activations, CSR
Able to distill complex information into simple reporting
Team Strategy & Values Alignment
Upholding and embodying the team's vision, mission, values, and focus, as detailed above.
Leading and nurturing team members to be organised, motivated, creative, collaborative, and accountable.
Ensuring alignment with RSAWEB's commitment to a 7-star customer experience, strong brand message, and market growth.
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Requirements
5-7 years marketing experience in a consumer environment
Strong leadership and managerial experience
Experience in e-commerce, and digital marketing (previous experience with ISP or similar consumer retail experience will be advantageous)
Familiarity with WordPress, WooCommerce, Zoho, and Everlytic platforms
Strategic thinking with an eye for measurable results
Cross-departmental alignment
Project management
Alignment with RSAWEB's vision, values, and focus
Previous experience in fast-paced, agile work environments.
Skills & Attitudes
Preferred tech: Zoho, Everlytic, GA4, WooCommerce, WordPress, Asana
Analytical thinker but willing to roll up sleeves to do hands-on work.
Structured and organise
Ability to work with individuals at all levels, from CEO, executive committee to interns.
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Benefits
Medical Aid (Discovery)
Reduced Gap Cover Rates (Turnberry Premier)
Retirement Annuity Contribution (Allan Gray)
Medical Insurance (Momentum - Health4Me)
Discounted Internet Connectivity
Free Employee Wellness Programme (LYRA)
Team Buildings
Exposure to latest industry technologies and standards
Lastly, a work environment that rivals the very best!
If you have not heard from us within 2 weeks of submitting your application, please consider your application as unsuccessful.
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