Job Description

Marketing Strategy & Brand Development

• Keeping abreast and informed as to market, political, trading and economical environments affecting the business
• Develop and execute integrated marketing strategies to strengthen brand positioning and market share
• Convert agreed upon marketing plans and strategies into feasible, workable project plans
• Plan and oversee marketing campaigns, promotions, events, and digital initiatives that resonate with target customers
• Conduct market research to understand consumer preferences, trends, and competitor activities
• Build strategic partnerships to enhance brand exposure and market reach

Digital & Retail Marketing

• Lead digital marketing initiatives including social media, e-commerce, and online customer engagement
• Optimize in-store marketing, visual merchandising, and customer experience to grow brand equity
• Monitor marketing ROI and continuously refine campaigns for effectiveness

Creative Direction & Cross-Functional Collaboration

• Provide creative direction for major brand and marketing initiatives, including product launches, growth campaigns, events, and brand awareness efforts
• Lead the ongoing development and evolution of our brand identity
• Take a hands-on role in creating core brand assets including logos, design systems, and key campaign visuals, ensuring they are strategically aligned and visually compelling
• Partner closely with the content/copywriting team to craft messaging aligned with tone of voice and campaign objectives
• Work alongside the video team to shape storytelling concepts and branded video content
• Manage and collaborate with external creative agencies and partners
• Creative development and reviews - responsible for driving all creative outputs
• Workflow processes - Optimize or strengthen existing workflow processes to ensure campaign deadlines are met
• Assist with production management for relevant campaigns
• Media strategy - Contribute to media strategy, planning and best practice across all campaigns

Sales & Business Growth

• Align with sales department to drive sales objectives across customer segments.
• Monitor distribution and implement marketing improvement strategies per channel, to support sales department
• Develop new business opportunities and explore expansion into new markets
• Manage key client relationships and ensure high customer satisfaction

Reporting

• Managing marketing budget compliance
• Reporting weekly, monthly and quarterly on marketing metrics

Health and Safety

• Participate in safety forums and attend relevant training/programmes
• Report all safety incidents to the relevant people
• Comply with safety policies and procedures
• Wear protective clothing (where applicable) at all times

Employee management and development

• Ensure overall compliance with relevant procedures and policies
• Ensure that all team members have clearly defined job profiles
• Regular goal reviews are completed to assess achievement of results
• Support, coaching and mentoring are continuously provided to ensure that objectives are met
• Appropriate allocation of resources to meet operational demands
• Ensure adequate succession planning to meet ongoing and anticipated business requirements

Qualification and Experience

• Business or marketing-related degree or equivalent professional qualification
• 8 years of Sales & Marketing experience with at least 4 years in managerial role in FMCG
• Proven experience in managing creative teams
• Conceptual creative development across design/art direction, copy and content
• Demonstrated experience in social media and e-commerce

Should you not receive a response within 10 working days, please consider your application as unsuccessful

Skills Required