Job Description

Job Summary
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Company offering
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extraordinary expeditionary
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routes in
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northern Tanzania
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, connecting guests with unscripted adventures in the
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Serengeti
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is currently recruiting for a
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Marketing Manager.
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The scope of the required role encompasses the
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brand management
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to support the
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commercial business
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approach, which is inclusive of
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both conservation and tourism
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.
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The position will report directly into the
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Marketing Director
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, and the chief responsibility will be to be the
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brand custodian, leading
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and
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championing
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all brand outputs, strategy and creative.
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The role requires working with
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internal
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and
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external partners
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to
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co-create, implement
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and
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maintain
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effective
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Marketing
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and
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Marketing Communications
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strategies targeted towards both
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B2B
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and
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B2C stakeholders
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.
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Duties:
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Own and be responsible for the brand and the Foundation: performance, strategy, creative, outputs and reporting.
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Ensuring quality and consistency of all outputs
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Creating and managing a budget, in collaboration with the Marketing Director
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Implementation of agreed upon and devised strategy on a twofold approach:
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Conservation, community, ecological sustainability and upliftment
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Commercial (for-profit) division that is inclusive of safari camps and lodges
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Drive revenue generation for the brand, opening up new channels for growth
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Providing linkage between Brand and Foundation with Foundation inspiring content for brand communications
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Consolidating all marketing activities into a unified approach both B2B and B2C
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Management of Sales & Marketing integrated system
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Ensuring a consistent brand identity across all touch points
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Drive brand and Foundation outputs with the internal team (Head of Content, Head of Digital) and agency partners
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Creating briefs and briefing teams
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Delivering on brand positioning
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Delighting luxury high end consumers
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Seeing projects from inception through to execution
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Collaborate closely with the brand to deliver the Connected Adventure portfolio strategy
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Driving database growth with consistent communication strategy
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Identify trends and incorporate responses and action plans that will allow the brand to remain competitive and pioneering
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Working with the Head of Digital to drive the application and implementation of traditional marketing elements
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Digital marketing
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Marketing contributions and management
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Working with the marketing team for digital review of all electronic resources and platforms including Wetu, fact sheets, maps, infographics etc
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Print media development and implementation and correction
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Drive quality design
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Requirements:
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Grade 12
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Degree/Diploma in Marketing and/or Marketing Communications and/or Brand Management Experience in Luxury Hospitality
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Experience in Conservation (advantageous)
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Passion for philanthropy
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Minimum 10 years working experience
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Experience in both B2B and B2C marketing
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Experience in digital and print marketing, content marketing, and social media marketing
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Ability to be strategic and have creative judgement
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Ability to derive analytical insights and actions from marketing metrics
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Strong project management skills
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An advanced level of computer literacy with special focus on use of marketing systems, as well as Microsoft Excel, Word, PowerPoint and Outlook
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Informed decision-making ability imperative
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Ownership and responsibility to drive all brand and Foundation related matters
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An excellent knowledge and understanding of the luxury sector and the calibre of clientele that are targeted
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A sound ability to both strategize, and execution is key
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Commercial focus to drive revenue generation
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Have an in depth understanding of marketing, communications and brand strategy
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Fully literate and numerate with the ability to perform relevant calculations, statistics, and be able to interpret basic accounts and financial statements and reports
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Ability to focus and prioritize
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Ability to effectively listen, collaborate, communicate and perform diplomatically with internal and external stakeholders, guests and staff in all situations
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Humble, yet driven with a track record of performance
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Team player who demonstrates the ability to build and develop successful team
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The ability to work through periods of high demand and ready to work on weekends
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Ability to work in a fast-paced environment
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A passion for the industry, have a positive attitude and the ability to think out of the box
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Assertiveness, patience and good organizational skills
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A meticulous degree of pride in their personal presentation
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A highly self-motivated self-starter
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Ability to work independently as well as within a group
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