Job Description

Key Responsibilities Marketing Strategy & Brand Development

• Develop and execute marketing strategies that strengthen brand positioning and market share in the FMCG sector.
• Translate strategy into actionable plans and campaigns.
• Conduct market and competitor analysis to guide decision-making.
• Build strategic partnerships and enhance market reach.

Digital & Retail Marketing

• Lead digital, social media, and e-commerce initiatives to drive online engagement and conversion.
• Optimize in-store marketing, visual merchandising, and shopper experience.
• Track ROI and refine campaigns for maximum impact.

Creative Leadership & Collaboration

• Provide creative direction for brand campaigns, product launches, and events.
• Oversee development of brand assets, design systems, and key visuals.
• Collaborate with content, video, and external agencies to deliver compelling campaigns.
• Streamline creative workflows and ensure timely campaign delivery.

Sales Alignment & Business Growth

• Partner with sales to achieve volume and channel growth targets.
• Support distribution, promotional, and retail execution strategies.
• Identify new market opportunities and manage key client relationships.

Performance & Reporting

• Manage marketing budgets and ensure cost efficiency.
• Report on key marketing metrics and campaign performance.

Team Leadership & Compliance

• Lead, coach, and develop marketing team members.
• Ensure compliance with company policies and health & safety standards.
• Drive a high-performance, collaborative culture.

Requirements

• Degree in Marketing, Business, or related field.
• 8+ years' experience in Sales & Marketing, with at least 4 years in management within FMCG.
• Proven creative leadership and campaign management track record.
• Strong grasp of digital, social media, and e-commerce marketing.

Skills Required