Job Description

A Spectacular Lodge Collection is looking for a MARKETING MANAGER.

Candidate Requirements:

• Must have Grade 12 and a tertiary certificate in marketing
• A minimum of 3 years of experience working in a Marketing Manager role on a high-end luxury travel brand is essential
• Must have digital and print marketing experience, as well as social media, in a luxury safari or hotel group
• Must be currently based in Cape Town and available for on-site interviews - no relocations will be considered
• A very high-end hospitality experience is ideal (luxury brand experience will also be considered)
• Develop the marketing strategy and ensure a consistent image is being portrayed
• Be proactive in developing publicity opportunities and effectively dealing with media
• Create ongoing in-house promotions and activities to stimulate sales, staff, and customers
• Maintain and update all necessary internal and external stationery/signage
• Ensure that all marketing material is relevant and up-to-date
• Ensure all marketing material corresponds with the marketing team and external uses like website and social media
• Build relationships with partners and grow the database
• Create and send regular newsletters and mailers
• Guide business decisions by staying on top of trends
• Build an online audience through website & social media xe2x80x93 stay up to date with the latest web technology and create brand awareness through website and online channels
• Manage digital content creation xe2x80x93 blogs, captions, website copy, photo and video shoots as well as the content schedule
• Ensure the continued management of social media marketing xe2x80x93 creating and implementing a strategy with the brand messaging in mind, paid and unpaid as well as the community management and managing reviews
• Managing and updating the website. Give direction on web content. Working with the web development agency to improve performance through design and functionality
• Increase direct bookings with a strategy to increase traffic to the website.
• Establish the portfolioxe2x80x99s key communication message and plans to get this message across trade, media, direct customers, public relations, advertising, trade shows, website, social media, and digital marketing
• Design and develop the most effective collateral and communications content to meet the needs of our changing marketing environment and equip our sales team, affiliations, trade, direct consumers
• Setting criteria for hosting journalists and influencers based on negotiated deliverables
• Liaise with outsourced PR agencies with regard to press releases and providing information for journalists
• Crisis management
• Review the brand strategy to make sure it is in line with the vision and values of the brand and to build awareness and drive sales
• Effectively communicate our brand and implement our brand guide
• Work with designers to ensure consistent brand experience throughout the customer journey from the website to our communications and on-property collateral
• Create brand awareness and make sure the brand stays consistent and true to itself
• Increase awareness by working with international PR to get coverage in primary targeted markets and publications
• Increase brand awareness of the portfolio in these key markets by focusing on unique selling points.
• A charismatic individual who is able to eloquently hold conversations with guests, various stakeholders, and company shareholders
• Engaging and a passion to represent a quality, high-end brand
• Passion for high-end hospitality and luxury travel
• Able to comfortably slot into a close-knit team

Live Out Position

For more information please contact:

Rachel Elson

Wild Dreams Hospitality