Job Description

Your Tasks
Leadership

• Communicate and collaborate with key stakeholders to ensure their full understanding of in-market performance and ensure the excellence of implementation in the market.
• As the head of the respective subbrand(s), take an active and leading role within the cross-functional team, ensuring effective operational running of the respective subbrand(s) & maximising its growth.
• As part of the Senior Leadership Team within the Marketing function, take an active role in developing and shaping the marketing team and team structure, as well as improving the overall engagement of the marketing team.
• Guide, support, motivate and develop direct reports, embedded in the Beiersdorf core values. Support team with key business cases to gain support and approval from internal stakeholders.

Strategy & Product Development

• Develop annual Marketing & Communication Plan (incl. cascading down into annual S&CM/sales plan) and with the Executive Team.
• Identify market challenges, opportunities, right segment focus and product portfolio
• Deploy defined assortment strategy and partner with the Regional team to deploy a strong pipeline, according to top down targets.
• Recommend sound pricing strategy and on an on-going basis track its execution & recommend pricing adjustments with the Price and promo team

Communication Development & Digital

• Execute integrated, industry leading 360 communication campaigns in line with key campaign objectives, delivering consistent & cut-through brand message across all channels.
• Take an active part of the digital transformation within the organization specifically with respect to precision marketing and e-commerce,
• Take the lead on a various of strategic digital initiatives in line with our digital transformation journey for the marketing function

Financial Management

• Input into allocation of budget across brands and campaigns to maximize overall budget, and ensure budget is spent as planned at ABP and each forecast.
• Manage finance partner for budget clarity. Request additional budget as required at each forecast.
• Responsible for the delivery of business cases to global, regional and internal stakeholders

Sales & Operation Planning

• Develop accurate forecasts together with the S&CM and Demand teams; responsible for annual forecast of the respective subbrand(s). Lead discussions around brand forecasts in monthly Exec S&OP meetings. Ensure forecast shape matches strategy and key events are accounted for eg PI.
• Support Brand Team with NPD forecasting accuracy, by monitoring key inputs across departments and checking assumptions are accurate.
• Approve Sales briefing and ensure all priorities are understood cross functionally and planned in accordingly

Budgeting, resource management & analytics

• Ensure 100% accurate delivery against marketing budget targets (total MB as well as key MB KPI's)
• Ensure necessary resources are planned and in place for smooth execution of projects
• Define success metrics, analyze campaign results and report to region for adjustments
• Track progress and optimize launch execution and manage complexity and SKU efficiency for operational excellence
• Continuous in-depth tracking of in-market performance of the respective subbrand(s) & recommendation of of actions based on data findings
• 100% commitment to help move the organisation to a data-driven organisation

Your Profile
Education
University degree (Honours); Master Degree an added advantage
Experience

• 10-12 years brand management experience in FMCG industry

• Ideally having operated on a Marketing Manager level for the last 3-4 years

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
Your responsible recruiter is Akash Sharma. Please apply online via the Beiersdorf Intranet until 26th September 2025

Skills Required