Job Description

Job Title:

Marketing Manager & Campaign Strategist

Location:

Hybrid (Cape Town-based preferred)

Employment Type:

Contract with potential to become Full-Time Permanent

About Yellow Tree Reading Academy

Our mission is to

empower teachers, therapists, and parents

to teach struggling readers with fluency and joy--guided by the

Science of Reading

. Through courses, printable resources, and classroom games, we help educators transform learning challenges into magical breakthroughs.

Position Overview

We are seeking a creative and strategic

Marketing Manager & Campaign Strategist

to lead and execute marketing initiatives that drive course enrolments, community engagement, and brand growth.
This role combines

strategic campaign planning, digital marketing execution, and data-driven performance tracking

--ideal for a passionate storyteller who understands both education and marketing.

Key ResponsibilitiesCampaign Strategy & Management

Develop and implement comprehensive marketing strategies for online courses, pre-launches, and seasonal promotions. Create and manage multi-channel campaigns across email, social media, paid ads, and affiliates. Develop marketing funnels that move audiences from awareness to purchase, using storytelling and value-driven messaging. Coordinate launch calendars, ensuring consistent messaging across all assets and platforms.

Content Creation & Brand Messaging

Write and oversee high-impact copy for ads, landing pages, social media, and newsletters aligned with Yellow Tree's nurturing, teacher-empowering tone. Collaborate with the design and video teams to produce visually engaging promotional materials. Ensure brand consistency in tone, visuals, and messaging across all marketing channels. Source and manage testimonials, case studies, and user stories to build social proof.

Performance & Data Analytics

Track, analyse, and optimise campaign performance (ROAS, CTR, conversion rates). Use insights to improve marketing efficiency and report on monthly KPIs. A/B test messaging, ad creatives, and funnels to continually improve conversion rates.

Community & Customer Engagement

Grow and manage social media communities (Facebook, Instagram, TikTok, LinkedIn, Pinterest). Plan content calendars that educate, inspire, and nurture teachers and parents. Manage email marketing automation (welcome series, nurture sequences, cart recovery). Engage with educators and partners to expand Yellow Tree's online presence and collaborations.

Partnerships & Affiliate Development

Identify and manage partnerships with schools, educational organisations, and influencers. Develop affiliate and referral marketing systems to scale reach organically.

Requirements

Bachelor's degree in Marketing, Communications, Education, or equivalent practical experience. 3+ years of experience in digital marketing, preferably in

e-learning, SaaS, or educational brands

. Excellent Skills in platforms such as Meta Ads Manager, Google Ads, LinkedIn, etc. Strong understanding of

SEO, paid advertising, funnels, analytics, and conversion optimisation

. Exceptional written communication skills (English), with a talent for emotionally resonant storytelling. Experience managing multi-channel campaigns and working with cross-functional creative teams. Bonus: Familiarity with the

Science of Reading

, teacher communities, or educational marketing.

Personal Attributes

Passionate about education, literacy, and empowering teachers. Strategic thinker who also executes efficiently. Data-driven, yet creative and empathetic in messaging. Thrives in an entrepreneurial, purpose-driven environment. Self-motivated with excellent time-management and organisational skills.

Key Outcomes

Achieve monthly sales and enrolment targets. Increase conversion rates for course signups and digital product sales. Strengthen Yellow Tree's brand authority and online presence globally. Build automated systems for consistent lead generation and nurturing. Foster a loyal, engaged educator community that advocates for our brand.
This position is remote, with flexible hours - 40hrs per week. We would like to have regular team meetings in Durbanville at the office to strategise 5/6 times per month.

If you don't hear back from us in two weeks, please know we will keep your CV on file.

Job Types: Full-time, Temp to perm
Contract length: 3 months

Pay: R22000,00 - R30000,00 per month

Work Location: Remote