Job Description

Marketing Manager - Syndication & Affiliate Marketing (Remote, Offshore)
Location: Remote (Open to South Africa & LATAM)
Type: Full-Time
Industry: Software / Digital Products
Role Overview
We are seeking a versatile Marketing Manager to lead syndication and affiliate marketing initiatives in a remote, offshore capacity. This role focuses on driving growth through SEO, organic content, and paid campaigns, with a strong emphasis on affiliate-driven user-generated content (UGC).
This is a high-level generalist role: you will manage recurring marketing deliverables, refine brand presence across multiple channels, and ensure that marketing operations run efficiently without constant oversight.
Key Responsibilities
Primary Focus (70%)
Recruit and manage affiliates and UGC creators in the short-term rental / real estate / Airbnb investing space.
Grow active affiliates from 6 to 30+ over time.
Secure 2-3 major partnerships with top-tier creators or influencers.
Brief creators, collect content, and ensure high-quality editing and publication.
Build repeatable systems for affiliate and UGC management.
Secondary Focus (30%)
Create or coordinate thought leadership content (data insights, market commentary, founder POV).
Maintain a content calendar across LinkedIn, Twitter/X, TikTok, and Instagram for founder or brand accounts.
Additional Responsibilities
Lead campaign development and execution across email, UGC, and paid/organic channels.
Manage influencer relationships, coordinate creative briefs, and oversee social media posting.
Produce and syndicate compelling content that resonates with target audiences.
Support SEO strategy through backlink opportunities and blog content creation.
Manage daily marketing operations to ensure consistent delivery and growth.
Optional: Produce static images or videos to manage editors and content creation more efficiently.
Qualifications & Skills
Proven experience in a generalist marketing role, ideally in software or SaaS.
Strong creative skills, with the ability to manage creators and produce high-performing assets.
Excellent copywriting skills for social posts, blogs, and email campaigns.
Knowledge of social media platforms and basic SEO principles (backlinks, keywords).
Self-starter, autonomous, and comfortable making decisions in a remote environment.
Bonus: Experience in real estate, Airbnb/STR content, or existing relationships with creators in this space.
Success Metrics (First 6 Months)
25-30+ active affiliates (up from 6).
2-3 major partnerships producing content consistently.
Consistent organic posting cadence across channels.
$15k+/month in attributable revenue from affiliate and organic channels (up from ~$4k/month).
What You'll Get
Full ownership of affiliate and creator marketing strategy.
Budget and resources for content creation and experiments.
Opportunity to build systems and scale marketing operations.
Remote flexibility, working with a collaborative and supportive team.

Skills Required