Job Description

Position Overview

The Marketing Coordinator takes the lead in developing and executing the organisation's marketing strategy to drive brand growth, donor engagement, and organisational impact. This role is central to building IDP's public presence and ensuring our messaging resonates across audiences.

Responsibilities include leading on all marketing campaigns, content creation, and brand development, with a strong emphasis on copywriting, storytelling, and creative direction. The coordinator will manage campaigns from concept to execution, collaborate across departments, and oversee external providers where needed.
The role requires exceptional communication skills, strategic and creative thinking, strong project management, and theability to work effectively in a dynamic non-profit environment.

Key Responsibilities, Duties and Tasks

Strategic Marketing Leadership

Take the lead in shaping and implementing the organisation's marketing and communications strategy. Drive brand positioning and ensure consistency across all platforms and campaigns. Translate organisational objectives into clear, compelling marketing messages.

Content Creation & Copywriting

Produce high-quality, engaging copy for donor communications, campaigns, social media, websites, press releases, and reports. Craft compelling stories that highlight the impact of IDP's work and strengthen donor connection. Oversee design and content production, ensuring all materials are on-brand and impactful.

Campaign Management

Plan, coordinate, and execute marketing campaigns across digital, print, and event platforms. Manage campaign calendars and ensure timely delivery of content and nitiatives. Monitor and report on campaign performance, using insights to optimise future strategies.

Donor & Stakeholder Engagement

Support fundraising and donor engagement activities through creative marketing. Ensure all donor-facing materials are persuasive, professional, and relationship-focused. Work closely with fundraising teams to align messaging and campaigns.

Research & Innovation

Conduct market and audience research to inform strategies. Keep abreast of emerging trends, tools, and platforms to innovate IDP's marketing. Identify and implement new opportunities for engagement and visibility.

Cross-functional & Event Support

Collaborate across departments to ensure alignment with organisational goals. Support and promote fundraising events, donor campaigns, and outreach activities. Manage relationships with external suppliers (designers, printers, media).

Administration & Budget Monitoring

Monitor and manage marketing-related expenses. Maintain accurate reporting, analysis, and records of marketing initiatives.

Skills and Knowledge Required

Strong copywriting, storytelling, and communication skills. Proven leadership in marketing strategy and execution. Creativity combined with strategic thinking. Strong organisational and project management skills. Knowledge of both traditional and digital marketing platforms. Ability to produce and manage engaging content across multiple channels. Familiarity with design, branding, and digital media tools. Data analysis and performance reporting skills. Professional conduct with the ability to represent the organisation externally. Experience in non-profit projects is an advantage.
Job Type: Full-time

Education:

Bachelors (Preferred)
Experience:

Marketing or communications role within the NGO sector.: 3 years (Preferred) copywriting, content development, and campaign management: 3 years (Preferred)
Language:

English (Preferred)
Location:

Durban, KwaZulu-Natal 4001 (Preferred)
Willingness to travel:

25% (Preferred)
Work Location: In person