Job Description

MARKETING AND COMMUNICATIONS LEAD

POSITION SUMMARY

If you live and breathe marketing, Radisson RED Rosebank wants to talk to you. We are looking for a Marketing and Communications Lead to develop, implement, track and optimise our marketing campaigns across all channels. Radisson RED Rosebank is looking for a one-of-a-kind team member.

Radisson RED Rosebank has the ambition to be different. And thus so are you. Our deviating brand needs a master digital native member.

As a Radisson RED Marketing and Communications Lead you see opportunities where there are none to express what the brand and the hotel stands for. If you are a highly connected digital native with a passion for social, digital media, marketing and feel a new and creative environment can be the perfect platform to express yourself you might be an excellent fit to be Marketing and Communications Lead.

KEY RESPONSIBILITIES

Plan and execute all web, SEO/(SEM), marketing database, email, blog and display advertising campaigns.

Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs including Revenue generated and Brand Web Contribution)

Identify new market trends and new customers insights.

Plan, execute, and measure experiments and conversion tests.

Collaborate with internal teams to create landing pages and optimise user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Be a lead to the team xe2x80x93 motivate through your presence on the floor.

Be a brand ambassador on the floor during MOD shifts and random Walks through the building.

Monitor, lead and create events/activations at RED their relevance to the brand.

Instrument conversion points and optimize customer funnels.

Collaborate with ASO and CSO to support all Corporate and Brand digital marketing activities.

Create appealing, interesting and valuable content for Radisson RED Rosebank on various digital channels.

Work closely with the Radisson RED Rosebank Responsible business Champ to streamline hotel content on Social Media channels and create Blogger/Influencer Outreach Program

Execute the various channels strategies and campaigns applicable for Radisson RED Rosebank

Create appealing, interesting and valuable content for Radisson RED Rosebank on various social media channels.

Manage the Radisson RED Rosebank social content calendar.

Be the moderator of interesting conversations on the social media platforms Radisson RED operates.

Execute the various channels strategies and campaigns applicable for Radisson RED Rosebank

Contribute to the Radisson RED brand social media program (blog stories, images, content)

Create social media reports for Radisson RED Rosebank

Be an innovator and drive new ideas and projects.

KNOWLEDGE & EXPERIENCE

Proven working experience in marketing.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, blog, creating rich content and/or display advertising campaigns.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Experience in optimising landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)

Experience in setting up and optimising Google AdWords campaigns, SEO optimization campaigns.

Strong analytical skills and data-driven thinking

Strong ability to write storytelling.

Up to date with the latest trends and best practices in online marketing and measurement

You love influencing others; you are an ambassador by default of the things you believe in. You are passionate and enthusiastic about todayxe2x80x99s communication landscape and the digital space we live in

You have a keen interest in lifestyle, arts and local events, you follow local niche communities, you are able to communicate within those local communities.

You are continuously in start-up mode.

You have an understanding of web analytics tools such as Google Analytics and Adobe Omniture.

You are a team player, on and offline. You find the who less important than the what or why.

You are very organised and have a good sense for managing multiple requests at the same time. You are not afraid of Microsoft Excel and PowerPoint, and you use them to efficiently organise your workload.

You are hyper-connected to what is living on most of the social channels and lifestyle blogs.

You consider language (English) to be your primary assault weapon. You feel words are made to persuade.

You love influencing others; you are an ambassador by default of the things you believe in. You are passionate and enthusiastic about todayxe2x80x99s communication landscape and the digital space we live in.

You have a keen interest in lifestyle, arts and local events, you follow local niche communities, and you are able to communicate within those local communities.

A qualification in journalism, public relations, communications, marketing, or related field would be a plus, but is not mandatory.

You have had a first relevant experience, for example 1 year as a community Lead or another social media related role.

You understand web analytics tools such as Google Analytics and Adobe Omniture.

You are not a Photoshop guru, but you make a bad picture look good on Facebook.

Social media channels have no secrets to you. And when Facebook changes its algorithm again, it takes you 10 minutes to be in the know.

You are hyper-connected to what is living on twitter and most of the other channels.

You can predict next monthxe2x80x99s #friphoto topic.

Radisson