Job Description

This role will lead the AME Small & Accountants marketing plan and team, setting and delivering against the targets and revenue plans in region. Marketing Lead for the AME planning process for small & accountants. Lead on trading interlock with sales & performance in region - driving performance & optimisation. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs. This is a player manager role, leading 2 direct reports to shape and deliver the NCA, Accountants & Inlife plans.




Location - 3 days per week out of our Johannesburg office.

Key Responsibilities

- Marketing Lead for AME Small & Accountants interlocking with AME leadership team accountable for delivering against regional targets.


- Accountable for both NCA & Inlife marketing demand plans (new bookings, new customers, cross sell, upsell/expansion, retention) for both direct channel and through accountants covering all products: SBCA, SBCP and Sage 50.


- Set & own marketing plan (strategic & demand plan) for AME Small & Accountants across all channels - through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap developments. Working through direct team of 2 managers and 1 intern.


- Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.


- Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.


- Accountability for all marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC).


- Accountability for marketing budget.


- Lead team of 2 plus intern, indirect leadership through the hubs.


- Lockstep with IC strategic teams for Small segment & brand teams to ensure requirements for BU in region are met and tight collaboration on priorities.




Skills, know-how and experience:


- Minimum of 5 years' experience in a marketing management role.


- Results driven with strong commercial acumen and focus on KPIs / performance.


- Experience in fast paced / sales led organisation.


- Strong understanding of both digital trading & assisted funnels. Understanding of working with B2B, B2C and channel marketing advantage.


- Proven experience in digital & field marketing.


- Sound leadership skills to inspire and motivate your team.


- Exceptional communication to negotiate and influence at senior level.


- Ability to work in a matrix environment and multi team approach - influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.


- Resilience and strong accountability.




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