Job Description

Role: Business Development Specialist - Lead Generation & Appointment Setting
Location: Remote (Preference for candidates based in South Africa)
Schedule: Full-time preferred (40 hours/week); open to part-time (minimum 32 hours/week)
Industry: Short-Term Rental / Airbnb Property & Revenue Management
About the Company
We are a growing company in the short-term rental management space, helping property owners maximize their returns on platforms like Airbnb through hands-on management and strategic pricing. After consistent traction and growth, we're now at a pivotal point of scaling our lead generation efforts.
We're looking for a Business Development Specialist to generate qualified opportunities and drive the top of our client acquisition funnel.
Position Overview
This is not a sales-closing role--this position is focused on frontline lead generation and appointment setting. It's ideal for someone who thrives on outreach, research, and creating opportunities from the ground up.
You'll begin by working through an existing lead list, reactivating and qualifying viable contacts. From there, the role will evolve to include identifying new lead sources and conducting outbound prospecting.
We're looking for a resourceful, proactive self-starter who treats this role like a mission--consistently testing, improving, and owning the outreach process to ensure a steady pipeline of high-quality appointments for the leadership team.
Key Responsibilities
Lead Generation & Qualification
Conduct outreach to leads via email, phone, and LinkedIn
Activate and qualify contacts from an existing database
Research and build new lead sources and prospect lists
Qualify leads and set high-quality appointments for leadership
Track all outreach activity and engagement in Pipedrive CRM
Maintain consistent follow-up to prevent leads from falling through the cracks
Outreach & Appointment Setting
Own cold and warm outreach using email, LinkedIn, and phone
Write personalized, brand-aligned outreach messages
Test and refine messaging and outreach strategies for improved response rates
Manage scheduling tools and ensure timely updates to the team
CRM & Administrative Support
Maintain accurate, organized data in Pipedrive
Monitor lead pipeline status and progression
Recommend improvements in outreach processes and lead tracking systems
Qualifications
Must-Haves
2+ years in lead generation, outreach, or business development
Proven ability to independently manage and grow a lead pipeline
Experience using CRM systems (preferably Pipedrive)
Strong written and verbal communication skills
Organized, self-motivated, and goal-driven
Comfortable in a fast-paced, fully remote work environment
Takes initiative and ownership of outcomes with minimal supervision
Preferred
Experience in the short-term rental, Airbnb, or real estate industry
Familiarity with outreach/automation tools (e.g., Mailchimp, Zapier, Apollo)
Background in outbound email and social selling
What We Offer
Fully remote work setup
Flexible scheduling (minimum 32 hours/week)
Opportunity to build and lead lead-gen processes from scratch
Long-term growth potential in a high-impact, fast-scaling business