Job Description

As the Marketing & Lead Generation Executive, you will be responsible for:

• Growing our database of potential customers by creating and sustaining a pipeline of newly qualified leads

• Nurturing qualified leads into Website Enquiries (requests for more information) via engaging content and communications against set monthly targets
• The business is focused on providing value added solutions to its client base therefore a key attribute to a successful Lead Generation Executive within the team, is the ability to prequalify a lead company and nurture them to the point of wanting to express an interest in learning more about our membership offering.

What will you be doing?
Your work will be split between:

• Prospecting, researching and prequalifying prospects via platforms such as LinkedIn and industry news sites
• Sending direct messages to prospects to generate downloads of our lead magnet content
• Creating and delivering compelling email campaigns to nurture existing leads into Website enquiries (requests for more information) against monthly targets
• Maintaining & updating our existing Pipedrive CRM database for recording of lead generation activity
• Using other digital content marketing tools such as Canva and Kajabi when required
• Updating our company LinkedIn page as and when required
• Act as the company champion for all top of funnel outbound digital marketing activity

Requirements
What will you need?
To be a real success in this role, you will be a self-starter, able to use your own initiative and possess a drive to succeed against KPI's.
You are a competent and articulate written communicator who is capable of creating and promoting engaging digital content for an audience of Director level individuals. You will also be a willing, diligent and tenacious prospector that is focused on turning prospects into qualified membership leads. Interested in testing what you're creating, you'll have the opportunity to work on whole cycle, identifying prospects and then seeing your own campaigns successfully convert them into new membership leads.
Desired skills/experience:

• Previous success delivering digital marketing campaigns and creating own content
• Previous success consistently identifying new business opportunities
• Proficient in writing, creating marketing email campaigns and sending professional emails
• Able to focus on targets and plan own activity to successfully meet them
• Proficient in web-based CRM applications
• Proficient in web-based content creator tools such as Canva
• Proficient in MS Office applications such as PowerPoint
• Experience in managing own workload
• A knowledge of Apprenticeships and Engineering/ Manufacturing (desirable)

Benefits
The company is a challenger brand, creating innovative solutions to help bridge the engineering skills shortage. When you join our company, we offer you more than just a job, we provide the opportunity to grow and develop helping you build your career whilst also giving back to help safeguard the future of UK Engineering and Manufacturing.
Great businesses need great people - that's where you come in!

Skills Required