Job Description

Description
Key Deliverables
Market and Media Research

• Conducting in-depth research using industry tools (e.g. Telmar, Nielsen, BRC) to understand media consumption patterns.
• Analysing data on viewer behaviour, content performance, and audience demographics.
• Identifying target audiences and assess their characteristics, preferences, and media habits.
• Monitoring and evaluating competitor activity and advertising performance across media platforms.

Sales Support and Intelligence

• Providing the sales team with compelling insights and sales narratives through regular go-to-market presentations.
• Submitting weekly media industry reports on audience trends and content consumption.
• Tracking and communicating all CPP (cost per point) deals and market fluctuations.
• Analysing post-campaign performance to evaluate effectiveness and improve future sales strategies.

Reporting and Presentations

• Compiling and submitting trend and insight reports to the Group Executive Advertising Sales and Group Head of Sales.
• Preparing and delivering monthly internal presentations on eMedia channel and competitor channel performance.
• Producing ad hoc reports as required by management or stakeholders.

Client Liaison

• Attending client and agency meetings alongside Account Executives to provide research-based support.
• Helping maintain strong relationships by offering insightful and data-driven consultation to clients.
• Assisting in managing client and agency expectations with credible media intelligence.

Stakeholder Relationships

• Collaborating with Account Executives and Sales Management to align research with business objectives.
• Assisting in training and upskilling sales teams on media consumption trends, tools, and competitor strategies.
• Attending and representing the company at relevant industry forums (e.g. BRC, Telmar, Nielsen briefings).
• Building, supporting, and maintaining interpersonal and team relationships to ensure stable working environment and achievement of team objectives

Requirements
Minimum Requirements
Qualifications

• National Senior Certificate - Essential
• National Diploma - Marketing / Research / Media / Communications - Recommended

Experience

• Media Research & Planning - 1-2 years - Essential

Drivers Licenses

• Code B; Motor vehicle license - Recommended

Technology Proficiency

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) - Basic
• Telmar - Basic
• Arianna - Basic

Language Proficiency

• English - Advanced

Technical / Job Specific Competencies

• Accuracy/ Attention to Detail
• Building Strategic Working Relationship
• Planning & Organising
• Sales Ability/ Persuasiveness
• Stress Tolerance

Work Level
Skilled
Job Type
Permanent
Salary
Market Related
EE Position
No
Location
JHB North

Skills Required