Job Description

Job Summary
Primary Purpose
To coordinate and support marketing activities while also producing and overseeing graphic design work. Serve as a bridge between marketing strategy, content creation, visual design, and implementation across digital and print channels.
Key Responsibilities:

• Graphic Design & Visual Content Creation

• Design digital and print collateral: social media graphics, banners, posters, brochures, email campaigns, presentations, signage.
• Maintain and uphold brand identity and visual guidelines.
• Prepare files for print and/or digital use (ensure correct resolution, colours, formats, etc.).
• Marketing Campaign Coordination

• Assist in planning marketing campaigns (digital, print, outdoor, events).
• Coordinate timelines, assets, approvals, and handovers between teams (marketing, sales, external vendors).
• Ensure that all graphics/materials are delivered on schedule.
• Content Development

• Collaborate with marketing copywriters and content team for copy + visuals.
• Support content repurposing (e.g. adapting visuals for social media, web, newsletters).
• Digital & Social Media Support

• Create graphics for social media posts, digital ads, website banners.
• Monitor performance of visual content and suggest improvements.
• Vendor/Print Liaison

• Coordinate with printers, external designers, or other vendors for production of materials.
• Review proofs, ensure print quality, manage delivery timelines.
• Brand Management

• Maintain consistency of branding across all communication channels.
• Maintain digital asset libraries (images, logos, templates).
• Marketing Administrative & Reporting Support

• Maintain marketing schedules, project trackers.
• Help prepare reports on campaign performance, asset usage, design requests, budgets.
• Assist with budgeting for marketing graphics/design expenses.
• Quality Control

• Check designs for correctness (spelling, layout, adherence to brief).
• Ensure designs are technically usable (print/formatting) and that files are properly archived.
• Continuous Learning & Trend Monitoring

• Stay updated on design software/tools, visual trends.
• Propose enhancements to workflows, design tools, templates.

Tower Group
Recruiter

Skills Required