Marketing Executive Cape Town

Cape Town, Western Cape, South Africa

Job Description

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass, the world's original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world's leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.
We have been bringing innovation to the market since inception - from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.
Purpose of the job
As a Marketing Executive for the EMEA region, you will play a key role in executing marketing initiatives across Europe, the Middle East and Africa (EMEA) region. Your responsibilities will include brand awareness, lead generation and the development of compelling, result driven campaigns that attract new clients, drive pipeline growth and support the deliver Collinson solutions to our existing customers.
You will collaborate closely with global marketing, sales, business solutions, and account teams to support the growth marketing function-contributing to the development and execution of strategic marketing plans that drive demand and effectively nurture leads through the sales funnel.
Key Responsibilities
Support the planning and delivery of regional marketing initiatives that contribute to broader business objectives.
Contribute to the creation of marketing plans, including the development of channel-specific strategies and creative briefs.
Help plan and execute integrated, multi-channel campaigns designed to drive awareness, engagement, and conversion across priority segments.
Assist in the development and execution of account-based marketing (ABM) campaigns to attract, engage, and nurture high-value target accounts.
Collaborate with internal teams, in-house creative studios, and external agencies to deliver campaign assets and meet project requirements.
Build strong working relationships with local business development and commercial leads to ensure strategic alignment and ongoing collaboration.
Prepare and maintain regular performance reports, analysing key metrics to assess the effectiveness of marketing activities.
Coordinate marketing activity across channels-email, web, print, events, and social media-to ensure message consistency and maintain a cohesive campaign calendar.
Assist in evaluating event participation, sponsorship opportunities, awards submissions, and partnerships to maximise brand visibility and ROI.
Utilise market insights and customer data to improve audience understanding and enhance campaign performance.
Collaborate with data and digital teams to leverage tools, platforms, and touchpoints that optimise campaign reach and effectiveness.
Act as a brand guardian, ensuring all marketing, sales, and campaign materials adhere to brand guidelines and quality standards.
Assist in the lead management process by helping qualify and vet Marketing Qualified Leads (MQLs) for handover to sales.
Skills and Experience
Minimum 3 years' experience in a marketing role, with a strong track record in B2B marketing including lead generation, account-based marketing, brand awareness, and nurturing campaigns
Bachelor's degree in marketing, communication, digital marketing, or related fields (preferred).
Strong interpersonal and communication skills, with the ability to build effective relationships across teams and external stakeholders
Excellent organisational and time management abilities, with proven capacity to manage multiple projects and prioritise to meet tight deadlines
A collaborative team player with a creative mindset, initiative, and a strong sense of ownership.
Proficient in Microsoft PowerPoint and Excel; experience with Salesforce CRM is a plus.
Demonstrated experience working cross-functionally, keeping stakeholders informed through regular updates and effective communication.
Proactive and hands-on approach to tasks, with a can-do attitude and willingness to learn and adapt.
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.
We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

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Job Detail

  • Job Id
    JD1469946
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned