Job Description

SUMMARY
Wexe2x80x99re looking for a highly skilled Marketing Director with extensive marketing experience and comprehensive knowledge of branding in order to deliver quality results. The scope of the required Marketing Director role encompasses the brands of the Foundations, and whoxe2x80x99s primary role is to conceptualise and implement a strategic marketing plan that supports and allows the respective companies to successful obtain their goals. The successful candidate will need to lead a team; be able to multi-task between key themes of commercial, conservation and tourism; and be able to problem solve effectively. The position is based out of Cape Town, South Africa, and will report directly to the Chief Marketing Officer. Key emphasis within the role is the ability to assess and generate key insights within a digital realm, identifying discerning and compatible audiences, and strategically be able to apply actions and activities across both B2C and B2B realms.

PRINCIPAL DUTIES AND RESPONSIBILITIES

• Development of marketing strategy by working closely with managers, creatives, content providers, and distribution partners to create effective plans focused on identifying and growing brand awareness and revenues
• Spearhead the execution of marketing campaigns, including tracking, results reporting, analyses, and recommendations
• Manage conception, development, and implementation of marketing plans and strategy, in order to drive customer interest and sales
• Conduct meetings regularly with the marketing team to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
• Identify trends and incorporate responses and action plans that will allow the brands to remain competitive and pioneering
• Collaborate with broader team to uncover insights for developing marketing and branding strategies for existing and new products
• Oversee and grow the marketing department by identifying revenue opportunities
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
• Implementation of agreed upon and devised strategy on a two-fold approach:

• Conservation, community, ecological sustainability and upliftment
• Commercial (for-profit) division that is inclusive of safari camps and lodges
• Consolidating all marketing activities into a unified approach both B2B and B2C

• Management of Sales & Marketing integrated system eg. Zoho Marketing Hub
• Ensuring a consistent brand identity across all touch points
• Application and implementation of both traditional and digital marketing elements
• SEO analysis and insight generation (incl. website, campaign analysis, search rankings, key-word selection)
• Print media development and implementation

• Successful track record in senior marketing role and campaign creation
• Experience in digital and print marketing, content marketing, and social media marketing
• Proven ability to plan and manage budgets
• Advanced ability to derive analytical insights and actions from SEO and marketing metrics
• An advanced level of computer literacy with special focus on use of marketing systems, as well as, Microsoft Excel, Word, PowerPoint and Outlook
• InDesign literacy advantageous

• Bachelorxe2x80x99s degree (or equivalent) in marketing, advertising, or communications
• Proficiency with HTML, content management systems, and design software
• Established roster of media and PR contacts
• Conservation and NPO experience advantageous
• Desire to grow professionally through ongoing education
• Informed decision-making ability imperative
• An excellent knowledge and understanding of the luxury sector and the calibre of clientele that are targeted
• A sound ability to both strategize and implement is key
• Have an in depth understanding of marketing, communications and brand strategy
• Fully literate and numerate with the ability to perform relevant calculations, statistics, and be able to interpret basic accounts and financial statements and reports
• Ability to effectively listen, communicate and perform diplomatically with internal and external stakeholders, guests and staff in all situations
• Humble, yet driven with a track record of performance
• Team player who demonstrates the ability to build and develop successful team
• Have the ability to work through periods of high demand and ready to work on weekends
• A passion for the industry, have a positive attitude and the ability to think out of the box
• Must be able to maintain physical stamina to personally lead their area of responsibility
• Assertiveness, patience and good organizational skills.
• A meticulous degree of pride in their personal presentation
• A highly self-motivated self-starter
• Ability to work independently as well as within a group

ABC Worldwide