Job Description

EyeCarepro is seeking a digital first Marketing Designer to join the in-house Creative Services Team with the execution of digital campaigns, web and email projects and occasional print pieces. The ideal candidate possesses 5+ years of real work experience, who is looking for an opportunity to work with a team of marketing professionals.

Responsibilities:

• Be an integral part of the consumer experience and design as it comes to all customer marketing touchpoints
• From brief to delivery, responsible for leading the stakeholder(s) and team to deliver the very best work, creating an environment of motivation, inspiration, trust and partnership
• Design for various types of projects including brand identity (brands visual strategies, multiple types of collateral, advertising (traditional, online, outdoor, etc.) and more.
• Create strong and effective design communications within the guidelines of our brands and sub-brands, while working closely with the creative team on integrated campaigns to ensure design integrity and consistency throughout all communications.
• Strategize and brainstorm with the team to collectively produce strong creative designs
• Show strong creative judgment and give clear and honest feedback
• Be a champion for great creative work and actively seek opportunities to expand out output
• Build, protect and manage digital content; including the production of optimized graphics and HTML5 animations across a variety of consumer-facing digital channels including social media, email marketing and website. This includes verifying and approving any external vendor or partnering material to match the visual guidelines of the bank
• Ensure all content meets rigorous SEO guidelines through disciplined workflow and regular site audits
• Create UI designs based on market analysis, internal and customer feedback and usability findings for the website or mobile platforms
• Work directly with business stakeholders, managers, writers, other designers, developers, and sponsored partnerships to coordinate designs execution to spec and on time
• Maintain multiple marketing programs and brand integrity for the EQ Bank, Equitable Bank and STNCE brands
• Support ad hoc marketing design requests across various channels
• Manage version control of documents
• Develop production artwork (pre-press) of materials:
• Prepare accurate and production ready files for print
• Check printer proofs for production errors
• Supply files to vendors via FTP, email, USB or CD/DVD
• Identify and correct problems before sending to print
• Source images and relevant information to be used in printed materials and presentations

• Post-secondary education in Digital Graphics, Design, Marketing, animation or related experience
• 4+ years of experience in a client-side or digital agency environment, designing, producing and publishing optimized web content
• 4+ years of experience in Adobe Creative Suite CC (Photoshop, Illustrator, InDesign, XD), knowledge of Adobe Premiere and After Effects is an asset
• 2+ years of experience in Figma
• Deep understanding and experience with responsive website design, UI design and web technologies
• Strong grasp of UI/UX fundamentals across desktop, tablet and mobile platforms with top-flight communication skills
• Experience with social media networks/communities
• Excellent time management and organization skills
• Strong communication and people skills, High attention to detail
• Self-starter, able to conceptualize and execute on focused messaging in order to drive brand awareness
• Image editing and optimization
• Effective verbal and written technical communication skills required
• Disciplined typography and layout skills
• Must have a strong and high-quality portfolio demonstrating creativity, design expertise, strategic thinking, and software competence

EyeCarePro