Job Description

Job Summary
Our client:
They are a dynamic and innovative sports-based company at the forefront of the marketing and sponsorship industry.
Role Overview:
As a Marketing Data Analytics Manager, you will play a pivotal role in shaping the success of our clients' sponsorships by managing the measurement process and delivering actionable insights. You will collaborate with cross-functional teams and leverage your expertise to enhance our clients' marketing strategies.
Key Responsibilities: * Develop and nurture the client's sponsorship measurement model.

• Spearhead 'impact marketing' as a central business objective, ensuring efficient measurement and reporting on clients' campaigns and sponsorships.
• Gather, assess and leverage pertinent marketing and sponsorship data to generate actionable insights and strategic plans.
• Formulate and deliver comprehensive reports to clients, pinpointing areas for enhancement and spotlighting the triumphs of campaigns.
• Lead the incorporation of software tools, including SQL, Power BI and external marketing measurement tools.
• Foster connections with clients and partners, facilitating the acquisition of essential data for reporting.
• Collaborate closely with the Sponsorship Analytics Executive to construct and uphold a repository of historical information.
• Infuse data insights into the overarching campaign strategy, collaborating seamlessly with cross-functional teams.

Experience & Qualifications:

• Minimum 3 years' experience in marketing analytics
• Bachelor's degree in commerce, economics, marketing, or similar qualification, with courses in data analysis

Knowledge:

• Basic proficiency in SQL
• Familiarity with data visualisation in Power BI (Advantageous)
• Proficient in Microsoft Excel, including formulas
• Understanding of key metrics for measuring the success of marketing/sponsorship campaigns
• Strong knowledge of data analytics methods

Skills:

• Proficient in data management
• Expertise in data analysis and reporting
• Business acumen and technical aptitude
• Understanding of data governance
• Strong people and process management skills
• Ability to meet deadlines consistently
• Excellent communication and presentation skills

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