Job Description

Job Purpose

The purpose of the Communication and Marketing Coordinator is to assist and support the effective implementation of the marketing strategy and activities.

Job objectives

Marketing Strategy

Responsible for contributing towards creating marketing and design strategies for specific campaigns and keeping up to date with the annual marketing plan. Responsible for researching and compiling content for all marketing activities and or campaigns; and contacting suppliers and or vendors, when required. Assist in compiling annual marketing calendar inline with marketing strategy Accountable for assisting the marketing manager with implementing all marketing campaigns, seminars, workshops and or conferences in order to market the Barron Brand. Responsible for assisting with the planning of a marketing event by liaising with suppliers and or vendors by booking venues, confirming guest lists, setting up the venue, and ensuring that there are sufficient Barron products. Accountable for all social media platforms management and website updates. Assist with client request on both social media and email. Accountable for conducting marketing research on consumer behaviour which will drive the marketing strategy and providing findings to the Marketing Manager. Responsible for employing marketing analytics techniques to gather important data (i.e. social media, web analytics, rankings etc.); and create and propose online content on the company's website and social media account. Assist with updating budget as per the campaign executed; engaging with the Marketing team and relevant stakeholders on the execution of marketing calendar activities; and assisting with the implementation of these campaigns. Assist internal stakeholders with adhoc communication and marketing requests in line with their brief.

Administration & Reporting

Accountable for undertaking adhoc daily administrative tasks to ensure the functionality and coordination of the marketing activities. Responsible for collecting and analysing data on customer demographics, preferences, needs, and on consumer opinions and marketing strategies and provide feedback to the Marketing Manager and make recommendations, where applicable. Completion of major campaigns assist with reviewing stakeholder experience and consolidate report; consolidate monthly email statistics and present findings to Marketing team. Regularly consolidate social media management and web-leads report and share with relevant stakeholders. Manage and compile monthly mailer reports.

Job requirements

Qualifications and experience

NQF 6 Marketing/Public Relations NQF 7 Marketing/Public Relations 2-3 years' Marketing Assistant/Coordinator 2-3 Years' Wholesale/Retail Industry

Skills, Abilities and Job-Related Knowledge

Sales & Marketing Principles Communication & media Principles Attention to detail Creativity Multi-task Project management

Competencies

Systematic Approach Results and Goal orientation Initiative Stability

Reports to

Digital Marketing Manager