Job Description

:
Looking for a vibrant, smart and strategic Marketing Consultant with experience in all things brand and product to manage and execute marketing activities. An understanding of retail and SMEs as well as direct to consumer (e-Commerce) and retailers would be beneficial.
Niche exclusive distribution and retail lifestyle/fashion brand. This is a full-day in-office role with an immediate start. The role involves marketing and digital marketing coordination, working with their agency and design partners as well as suppliers and maintaining relationships.
The role works closely with the founders on campaigns and their social media ads person.
Key responsibilities:

• Clear marketing plan with key strategic outcomes and a timeline

• Create marketing collateral in line with brand strategy

• Able to run with projects and follow up with outsourced teams

• Drive campaigns and changes when needed to web and content

• Campaigns with customers

• Design briefs to graphic designer on marketing material

• Provide direction and overview of Brand & Marketing with ability to roll out elements

• Understanding of brand CI to uphold (and improve/guide on) the integrity of the brand elements

• Ability to create a brand manual (brand toolkit specifically)

• Oversee, implement and manage all social media or marketing projects

• Assist business owner and admin staff with social media requests

• General brand and marketing administration

• Organisation of collateral in Canva including images and video content

• Ability to promote the brand and products, promotions etc

• Execute on projects or marketing tasks as and when required by the business owner

• Ability to maximise brand awareness

Additional

• Able to put together company articles, brochures and similar documents

• Able to write long and short form content if required/as needed

• Apply strategic thinking to propose marketing posts or online activity to create consumer demand

• Support with collateral for promotional activities

• Liaise effectively with any marketing and digital partners (support in following up on project work progress).

• Conceptualise and coordinate events from time-to-time whether in-store promotions, online or at relevant retail partners/environments

Specific areas:
Marketing Coordination & Planning

• Develop and maintain a comprehensive marketing and editorial calendar for the brand

• Ensure alignment of marketing activities with strategic objectives, brand guidelines, and seasonal priorities.

• Coordinate and track campaign timelines, deliverables, and outcomes.

Content & Campaign Management

• Work with agency partners/contributors to prepare and publish content across digital platforms (LinkedIn, Instagram, website, newsletters).

• Oversee the creation, review, and scheduling of posts, ensuring consistent tone and quality.

• Draft captions, assist with copywriting, and prepare visuals for approval.

• Track campaign performance and prepare summary reports on engagement and reach.

Social Media & Brand Presence

• Manage all social media channels and ensure regular, engaging, and aligned activity.

• Maintain posting schedules and monitor comments, tags, and direct messages.

• Support the development of thought-leadership and storytelling content for the brand

Events/Promotions

• Coordinate events, workshops, and community activations for the brand

• Manage logistics, supplier liaison, guest lists, and event communication.

• Support promotional activities, photography, and post-event content.

Requirements

• Completed Marketing or relevant diploma or tertiary certificate

• 4+ years' social media, digital marketing experience- proven track record

• 3+ years' marketing coordination experience in-office/on-site

• Experience working with designers

• Marketing campaigns

• Retail and warehouse marketing experience and brand product marketing experience ideal

• Excellent verbal and written communication

• Comfortable work independently, use own initiative and manage meetings and engagement for discussion and review (approvals etc) with business owner

Benefits

• Working on a fabulous brand

• Available to start asap

• Full-day in-office in Hout Bay

Skills Required