Job Description

Job Summary
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Luxury
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Hotel Group
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close to
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Franschhoek
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is looking for a
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Marketing Coordinator
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to support the
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Senior Marketing Executive
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to achieve department
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targets
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by
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developing
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and
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implementing
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strategies and taking all reasonable measures to
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maximise brand recognition
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,
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sales
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and
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revenue
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.
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Duties:
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Collaborating efforts with the hotel teams on all matters impacting the public communications and relations
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Providing content support to sales teams responsible for OTA's, OTO's and traditional trade relationships
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Delivery of cutting-edge marketing and communication material
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Responsible for coordinating marketing specific site inspections with media / PR agencies.
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Design and production of all brand creative content and collateral.
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Support the wider marketing function on key projects, campaigns and additional workload as and when required to do so
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Achievement of quality improvements as agreed by the Department Management in response to Market feedback
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Ensure that savings are made through negotiating improved pricing for marketing materials
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Provide support in the execution of digital marketing campaigns, social media (Facebook, Instagram, LinkedIn etc), email, and web
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Coordinate and assist with email marketing campaigns, including building emails, segmenting audiences, and tracking performance.
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Monitor campaign performance and generate reports using tools like Google Analytics and social insights dashboards
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Assist with website content updates, light CMS work (e.g., WordPress)
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Stay up to date with digital marketing best practices, tools, and trends
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Identify trends and insights and optimize spend and performance based on the insight.
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Instrument conversion points and optimize user funnels
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Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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Requirements:
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Grade 12
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A formal marketing qualification will be an advantage
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At least 1-3 years' experience in digital marketing, social media, or content coordination.
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A basic understanding of the hospitality and wine industry (high end) would be beneficial.
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Familiarity with SEO / SEM basics, PPC, content strategy, and community engagement
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Social tools: Hootsuite, Later, Meta Business Suite
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Analytics tools: Google Analytics, Facebook Insights
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Knowledge on Email platforms like Mailchimp, Campaign Monitor, or similar
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Knowledge of CMS platforms: WordPress or similar
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Graphic design skills (e.g., Canva, Adobe Creative Suite - In-Design, Photoshop, Illustrator, WordPress) and MS PowerPoint.
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Process excellence and service delivery
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Excellent quality and attention to detail
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Innovation for results
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Ability to work effectively when under pressure
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Teamwork and cross organisational collaboration
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Analytical mindset - comfortable reviewing metrics and translating them into insights
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Curious, collaborative, and eager to grow in a fast-paced marketing team
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