Job Description

Job Summary
Our client, a prominent brand and a market leader in their field, is seeking to employ an experienced Marketing & Brand Manager to their Port Elizabeth based team.
At least 3 years' experience in a senior marketing / management role, preferably within a franchise or multi-branch environment will secure!
This is a priority, high level management position.
An awesome career awaits the appointed candidate!
Requirements:

• Marketing degree is essential.
• 3 years' experience in a senior marketing role, preferably within a franchise or multi-branch environment.
• Strong expertise in brand-building, digital marketing, and campaign execution is essential.

Responsibilities, but not limited to:
1. Brand Strategy and Management:

• Champion the company's brand and ensure consistent representation across all platforms and touchpoints.
• Lead the development and execution of national marketing campaigns to grow brand awareness and recognition.

2. Campaign Execution and Agency Management:

• Work alongside the company's creative agency, public relations firm and junior digital marketers to plan, implement, and evaluate integrated marketing and PR campaigns.
• Manage campaign timelines, budgets, deliverables, and approval processes.

3. Digital Marketing and Social Media:

• Oversee all digital marketing efforts, including content strategy, social media planning, and performance analytics.
• Monitor and optimise platform engagement, reach, and follower growth.

4. Lead Generation and Website Performance:

• Drive qualified traffic to the company's website and franchise landing pages.
• Optimise digital campaigns and content for lead generation.
• Track, analyse, and report on key digital KPIs.

5. Franchise Marketing Support:

• Provide tools, templates, and guidance to franchisees for local marketing initiatives.
• Assist in local implementation of national campaigns and offer tailored support as needed.

6. Internal Communication and Brand Advocacy:

• Ensure consistent brand communication across all franchises.
• Encourage internal participation and pride in the brand and its marketing initiatives.

7. Financial Management:

• Set and manage the annual marketing budget.
• Ensure all campaigns and activities remain within the approved financial plan.

Please consider your application unsuccessful should you not receive a response within two weeks of applying.
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