Job Description

Job Summary
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Area
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Franschhoek, Cape Town
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Overview
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A well-established luxury hospitality portfolio known for sophisticated escapes and unique guest experiences is offering a dynamic career opportunity to a positive, vibrant, and energetic individual. The role of the Marketing Coordinator supports the Senior Marketing Executive in achieving departmental targets by developing and implementing strategies that maximise brand recognition, sales, and revenue.
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Main Responsibilities:
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Collaborate with hotel teams on all matters impacting public communications and relations.
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Provide content support to sales teams responsible for OTAs, OTOs, and traditional trade relationships.
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Deliver cutting-edge marketing and communication material.
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Coordinate marketing-specific site inspections with media and PR agencies.
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Design and produce brand creative content and collateral.
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Support the broader marketing function on key projects, campaigns, and additional workload as required.
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Drive quality improvements in response to market feedback as agreed with department management.
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Negotiate improved pricing for marketing materials to achieve cost savings.
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Assist in executing digital marketing campaigns across SEO/SEM, social media (Facebook, Instagram, LinkedIn, etc.), email, and web.
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Coordinate and support email marketing campaigns, including building emails, segmenting audiences, and tracking performance.
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Monitor campaign performance and generate reports using tools like Google Analytics and social media insights dashboards.
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Assist with website content updates and light CMS work (e.g., WordPress).
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Stay current with digital marketing best practices, tools, and trends.
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Identify trends and insights to optimise spend and performance.
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Instrument conversion points and optimise user funnels.
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Evaluate emerging technologies and provide thought leadership for adoption where appropriate.
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Experience and Skills:
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1-3 years of experience in digital marketing, social media, or content coordination.
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Basic understanding of the high-end hospitality and wine industry is beneficial.
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Familiarity with SEO/SEM basics, PPC, content strategy, and community engagement.
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Experience with social tools such as Hootsuite, Later, and Meta Business Suite.
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Proficiency in analytics tools like Google Analytics and Facebook Insights.
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Knowledge of email platforms like Mailchimp, Campaign Monitor, or similar.
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Experience with CMS platforms such as WordPress.
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Graphic design skills, including proficiency with Canva and Adobe Creative Suite (InDesign, Photoshop, Illustrator), and MS PowerPoint.
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Inherent Requirements:
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Diploma or Bachelor's degree in Marketing.
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Strong focus on process excellence and service delivery.
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Exceptional attention to detail and quality.
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Innovative mindset aimed at achieving results.
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Ability to perform effectively under pressure.
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Team-oriented with a collaborative approach across departments.
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Analytical mindset with the ability to interpret metrics into actionable insights.
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Curious, collaborative, and growth-oriented within a fast-paced marketing environment
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