Marketing Assistant (insurance)

Gauteng, South Africa

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Job Summary Key Responsibilities

Assist in the creation and implementation of marketing campaigns across digital, above the line and traditional channels.
Conduct market research and competitor analysis to support strategy development.
Review content on company websites, social media platforms, and email newsletters.
Support the design, production, and distribution of marketing materials (brochures, presentations, ads, etc.).
Coordinate logistics for events, trade shows, and promotional activities.
Track, analyse, and report on the performance of campaigns and leads (e.g., engagement, conversions, ROI).
Maintain marketing databases, customer relationship management (CRM) systems, and mailing lists.
Liaise with external agencies, vendors, and partners to ensure timely delivery of projects.
Provide administrative support to the marketing team, including scheduling, budgeting, and reporting

Qualifications

Bachelor's degree in marketing, Communications, Business, or related field (preferred).
1-2 years of experience in a marketing or administrative role.
Strong written and verbal communication skills.
Proficient in Microsoft Office (Word, Excel (Strong), PowerPoint) and familiarity with marketing software/tools (e.g., Mailchimp/Everlytics, Canva, Later, Meta, Tik Tok, Google Analytics).
Understanding of digital marketing concepts including SEO, social media, and email marketing.
Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
Creative thinker with problem-solving skills and a proactive attitude.

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