Job Description

The Marketing Assistant plays a key role in supporting daily marketing operations, while also driving lead research, coordinating with the sales team, and helping to tell The Companys story across online platforms. You'll be involved in design work, lead tracking, prospect research, social media, tenders, and customer communications, including developing white papers and reviews for digital content.
Key Responsibilities
Creative & Marketing Execution

• Create marketing materials: brochures, flyers, product spec sheets, social posts, email templates, and presentations.
• Design visual assets in line with brand guidelines using Adobe Creative Suite or Canva.
• Support rollout of marketing campaigns, seasonal promotions, and product launches.

Social Media Marketing

• Manage day-to-day social posting on LinkedIn, Instagram, and Facebook.
• Assist with engagement monitoring, responding to queries, and maintaining a monthly content calendar.
• Develop targeted content to support African market growth.

White Papers, Case Studies & Reviews

• Assist in researching and drafting white papers, thought leadership articles, and customer use cases for web, email, and social distribution.
• Coordinate with the sales team to identify satisfied clients for review collection or case study interviews.
• Write or co-write customer stories that highlight The Companys value and solutions in action.
• Work with the Head of Marketing to publish and promote these stories online.

Client & Market Research

• Research potential clients in logistics, warehousing, retail, and manufacturing across Africa.
• Identify and verify key decision-makers through LinkedIn and directories.
• Build contact lists and prepare outreach plans to support the sales team.

Industry Media & Prospecting

• Scan trade publications, magazines, real estate listings, and industry news for mentions of new warehouse builds, business expansions, or spotlight articles.
• Initiate first contact or hand off warm leads to sales for follow-up.
• Log activity and progress in a shared tracking system.

Tender Portal Monitoring

• Monitor online tender platforms for shelving, racking, and storage infrastructure projects.
• Flag relevant tenders and support submission preparation.
• Track industry procurement trends and prequalification opportunities.

Sales Support & Lead Management

• Follow up with sales reps on assigned leads and record updates.
• Provide structured feedback to marketing and our external agency on lead quality.
• Maintain up-to-date lead tracking logs or CRM data.

Client Feedback & Survey Management

• Set up and distribute customer satisfaction surveys post-project.
• Collect and analyse client feedback to identify service strengths and areas for improvement.
• Report insights to internal teams and use findings to support online testimonial and review content.

Ideal Candidate Profile

• 12 years' experience in a marketing, content creation, or lead research role.
• Proficient in Adobe Creative Suite or Canva.
• Strong writing and editing skills for business content (social posts, case studies, or white papers).
• Excellent research abilities, including company and contact identification.
• Confident communicating with internal and external stakeholders (sales, clients, agencies).
• Comfortable navigating tender platforms and survey tools (e.g., Google Forms, Typeform, SurveyMonkey).
• Bonus: Familiarity with CRM platforms, Mailchimp, or LinkedIn Sales Navigator.

Skills Required