Job Description

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don't always approve of what we do, but the millions of people we've entertained over the years do.
The Ad Specialist role is for experienced paid media operators. The Ad Specialist will be responsible for supporting the paid media team by building, QA'ing and launching high volumes of finalized creative in Meta Ads Manager and including but not limited to AppLovin and TikTok. They will also be responsible for various tasks including but not limited to: tracking certain types of spend and segments, scheduling and implementing budget changes and/or overnight spend pauses, categorizing post purchase survey data, and more. The ad specialist is expected to already understand how paid media accounts function and how ads should be built correctly.
What you will be doing:
Ad Building Specialist

• Build & launch all finalized stills, videos & ad copy correctly across platforms (50-150 ads per week) ensuring all best practices are applied and QA'd before launching
• Review assets and make smart execution decisions on landing pages, shop tags, creative enhancements, etc.
• Complete ad builds within 24 hours of receiving assets (excluding weekends)
• Ensure ad copy and settings are error-free
• Proactively flag platform changes, UI updates and bugs or issues discovered through daily use
• Troubleshoot issues independently before escalating when a launch is blocked
• Communicate as needed with the paid media team
• Test and implement nightly ad pauses during inefficient hourly windows
• Ensure post purchase survey data is correctly categorized
• Updating audience files
• Coordinating relaunches and "best of rest" ad set relaunches

Requirements
Must Have

• Hands-on experience building ads directly in Meta Ads Manager
• An understanding of how paid media accounts are structured
• Works with a sense of urgency - 24 hour turn around time for ad builds (not including weekends)
• Fluency in English with excellent written and verbal communication
• Strong attention to detail & organizational skills
• Ability to troubleshoot independently
• Sense of humor - You will be watching lots of videos of models in our underwear
• Drive to learn new platforms and work independently

Nice To Have

• Experience building ads in TikTok and AppLovin

Benefits

• Competitive salary paid in USD - $1500
• Fully remote -- international candidates welcome
• Flexible PTO, no accrual needed
• Flexible working hours -- focus on results
• Access to all tools and resources required to be successful
• A collaborative team that works hard, has fun, and takes pride in doing both

Skills Required