PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
Ensure industry-leading execution and commercial impact of adidas marketing concepts at selected key-accounts and field-accounts. Drive brand leadership at customers' point of purchase, with a focus on sell-out.
KEY RESPONSIBILITIES:
Implement and analyse competitive/customised account specific marketing plans, linked to the strategic account plans and brand strategy, for selected key accounts and field accounts
Manage budget & execution of the account marketing plans with sales
Coordinate with sales and retail to deliver concepts, on time at customer level
Assist with tracking implementation, ROI and discuss findings/conclusions with sales and retail teams
Cooperate with sales &retail teams, act as the key contact to the accounts marketing team
Review and suggest account business opportunities, on category level, to identify growth opportunities
Support the sales and marketing teams in account planning and excellence in sell-in presentations, be it during seasonal sell-in meetings or strategic account meetings
Relay in-store communication needs to the brand marketing team
Contribute to the achievement of team objectives and KPIs
Other duties as assigned by supervisor
KPI'S:
Brand Health KPI's (brand momentum, net promoter score, spontaneous purchase intent, etc.)
Market share
Market share vs plan
GTM responsibilities
Execution excellence in brand concepts/stories
KEY RELATIONSHIPS:
Senior Manager Omnichannel Marketing EM South
Peers reporting into Senior Manager Omnichannel Marketing EM South
EM South Retail/WHS/Franchise team
Local sales and customer service team
VM team
Brand Activations team
Operations teams
Retailers
Suppliers
KNOWLEDGE, SKILLS ABILITIES:
Good interpersonal, negotiation & influencing skills
Good project manage expertise
Experience in the field of trade and consumer marketing with a focus on lifestyle & fashion
Functional expertise with sales/retail, ideally as key account manager
Excellent communication and presentation skills
Experience in dealing with cross functional organizations
Good Excel and PowerPoint skills
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
University degree in Business or Marketing
+5 years equivalent professional experience, ideally in Marketing with a focus on Brand Management and Trade Marketing
Fluent in English
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
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