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Manager Wholesale Activations - EM South (6 Month Maternity Cover)
Purpose & Overall Relevance for the Organization:
Ensure industry-leading execution and commercial impact of adidas marketing concepts at selected key-accounts and field-accounts. Drive brand leadership at customers' point of purchase, with a focus on sell-out.
Key Responsibilities:

• Implement and analyse competitive/customised account specific marketing plans, linked to the strategic account plans and brand strategy, for selected key accounts and field accounts
• Manage budget & execution of the account marketing plans with sales
• Coordinate with sales and retail to deliver concepts, on time at customer level
• Assist with tracking implementation, ROI and discuss findings/conclusions with sales and retail teams
• Cooperate with sales &retail teams, act as the key contact to the accounts marketing team
• Review and suggest account business opportunities, on category level, to identify growth opportunities
• Support the sales and marketing teams in account planning and excellence in sell-in presentations, be it during seasonal sell-in meetings or strategic account meetings
• Relay in-store communication needs to the brand marketing team
• Contribute to the achievement of team objectives and KPIs
• Other duties as assigned by supervisor

KPI's:

• Brand Health KPI's (brand momentum, net promoter score, spontaneous purchase intent, etc.)
• Market share
• Market share vs plan
• GTM responsibilities
• Execution excellence in brand concepts/stories

Key Relationships:

• Senior Manager Omnichannel Marketing EM South
• Peers reporting into Senior Manager Omnichannel Marketing EM South
• EM South Retail/WHS/Franchise team
• Local sales and customer service team
• VM team
• Brand Activations team
• Operations teams
• Retailers
• Suppliers

Knowledge, skills abilities:

• Good interpersonal, negotiation & influencing skills
• Good project manage expertise
• Experience in the field of trade and consumer marketing with a focus on lifestyle & fashion
• Functional expertise with sales/retail, ideally as key account manager
• Excellent communication and presentation skills
• Experience in dealing with cross functional organizations
• Good Excel and PowerPoint skills

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or Marketing
• +5 years equivalent professional experience, ideally in Marketing with a focus on Brand Management and Trade Marketing
• Fluent in English

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Manager Wholesale Activations - EM South (6 Month Maternity Cover)
Brand:
Location: Cape Town
TEAM: Brand Management & Communications
State: West
Country/Region: ZA
Contract Type: Temp
Number: 538826
Date: Dec 24, 2025
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