Job Description

Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities - plus the chance to work alongside some of the sector's most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We're passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.



To create and deliver integrated digital platform and social media strategies for the group, in line with organisational strategic and brand goals that encourage interaction with fit-for-purpose content on publishing platforms, both internally and externally. Expanding reach and community growth by utilising relevant tools, technologies, and systems to effectively connect with target audiences, bringing the master brand positioning objectives to life and cultivating favourable brand perception.

Qualifications

Qualifications:

• An Advanced Diploma or Degree in Marketing

• An experienced digital content and social media strategist with demonstrated expertise in crafting and executing integrated content plans shared across various platforms within a diverse team setting, at a large corporate or multinational company, to support the achievement of company goals. Proficient in analysing data and utilising insights. Capable of fostering creativity and eliciting innovative ideas from team members and stakeholders.

• Develop and execute integrated content strategies, including social media, aligned with master brand objectives and business goals and ensure their implementation. Identify opportunities for enhancing the organisation's social presence and collaborate closely with various departments such as digital marketing and communication teams, and social media managers to craft effective integrated content strategies that builds brand love and achieve business objectives. Work with external partners or experts when necessary (e.g. agencies and specialised teams like eCommerce, Personalisation and Analytics).
• Analyse and identify content that could be repurposed across internal and external platforms in order to create fit for purpose messaging that extends content for different audiences. Implement engagement strategies by working alongside marketing teams and external agencies to generate content. Collaborate with platform owners and managers to publish and moderate content effectively and measure the performance against strategic objectives.
• Analyse online engagement on various publishing platforms, translating insights into actionable engagement tactics.
• Monitor, analyse, and assess the outcomes of content initiatives tied to our strategies through dashboards and reports. Utilise insights to measure effectiveness, allowing for ongoing strategy optimisation, thereby boosting positive sentiment and engagement.
• Manage the Platform Content and Engagement function within Group Digital Platforms and Channels, Brand and Marketing, to contribute to exceptional integrated content marketing initiatives, including social media strategy development and activations.

• Adopting Practical Approaches
• Articulating Information
• Challenging Ideas
• Checking Details
• Convincing People
• Developing Expertise
• Developing Strategies
• Directing People
• Embracing Change
• Empowering Individuals
• Establishing Rapport
• Examining Information
• Exploring Possibilities
• Generating Ideas
• Interpreting Data
• Making Decisions
• Meeting Timescales
• Producing Output
• Providing Insights
• Pursuing Goals

• Analysing and Interpreting Information
• Brand Management
• Brand Reputation Management
• Developing an Effective Media Mix
• Digital Content
• Digital Media and Advertising
• Environmental Scanning
• Programme Management
• Risk Management

Standard Bank