Drive the execution of effective and appropriate Social Media, Content and Search Engine Optimization strategies within the Group portfolio, aligned with business objectives.
Qualifications
First Degree in Communication, Marketing, or Information Technology. An SEO certification would be advantageous.
Minimum 4 years' experience in;
Managing content on managed social media platforms, such as Instagram, Facebook, X, LinkedIn, TikTok, YouTube etc. as well as the bank's owned platforms.
Briefing, approving, and creating compelling, on-brand social media and owned platform copy/content that engages the audience and drives desired actions.
Executing content strategy and best practices, including developing content plans, optimizing content, managing community interactions, and producing reports.
Understanding and hands-on experience in SEO principles across a content ecosystem, including both on-page and off-page optimizations and technical SEO.
Additional Information
Behavioural Competencies:
Articulating Information
Developing Strategies
Meeting Timescales
Providing Insights
Team Working
Technical Competencies:
Brand Management
Operational Planning
Project Management (Project Mgmt)
Research & Information Gathering
Risk Awareness
Stakeholder Management
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