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Certified by the Top Employer Institute 2024.Role Purpose/Business Unit:The Manager: Customer Insights functions as a consumer advocate, representing the customer's voice in business decisions. This role involves managing customer insights development, regional market research projects across formal and informal tools, and data analysis across services and payment types. The manager synthesizes project results into a deep understanding of customers and the market, using this knowledge to support product development, customer experience, and customer value management initiatives within the region.Key accountabilities and decision ownership:The primary objective is to use customer insights to better manage and optimize customer touchpoints, driving customer satisfaction and loyalty. Responsibilities include:
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