Job Description

Job Summary

WHO ARE WE: A leading quick service restaurant.

WHO ARE WE LOOKING FOR: A candidate to be responsible for owning the day-to-day Loyalty and CRM function,

WHAT WILL YOU DO:

• Own the execution of the Loyalty & CRM calendar, working closely with Marketing and cross functional teams to refine and optimize how we engage and retain our customers, based on customer insight, business needs, and analytics
• Build required offers / promos in the loyalty system and ecommerce systems in line
• Be the key liaison between the business and the CRM and loyalty partners and suppliers
• Develop and execute A/B incentive testing, inclusive of briefs, segmentation, deployment, and reporting
• Provide post-campaign analysis, highlighting clear insights and recommendations
• Performing daily routine tasks to ensure that the loyalty systems are kept up to date and managed efficiently.
• Developing and maintaining internal documentation and training guides for staff (when required) to adopt / support the implementation of new features and functionalities within the loyalty programme.
• Acts as the point of contact for Marketing, Customer Care and Operations for all loyalty related topics
• Responsible for reporting and reconciliation.
• Actively seek and maintain relationships with business, IT, Marketing and other key internal/external stakeholders.
• Engage as an active member of the team and the broader department with an achievement orientated attitude that reflects the vision, values and customer focus

WHAT DO YOU NEED:

• 3-5 years' experience in marketing within a consumer driven industry and/or loyalty CRM marketing
• Bachelors degree or equivalent (e.g. NQF level 7) in Marketing, Direct Marketing or business-related field.
• Demonstrated experience with Database management platforms (CDP), CRM tools, and Loyalty Programmes
• Previous experience running & optimizing loyalty & CRM initiatives programme
• Experience and knowledge with working on previous Loyalty systems but not essential.
• Familiarity with rewards program and/or implementation is desirable
• Understanding of the Quick Service Restaurant / Retain industry
• Resilience and flexibility to deliver exceptional customer-centric solutions.
• Experience in working with loyalty platforms such as Cheetah and Comarch
• An appreciation for living a fit and healthy lifestyle (which will uncover opportunities to find inspiration for the work you will do)

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