Job Description

PROFESSIONAL PRODUCTS DIVISION
Role: Educator Manager (AFRO)
In this role, you'll be on the front lines, empowering salon professionals & retail hair experts to elevate their businesses with L'Oreal's cutting-edge products, techniques, and industry expertise. You are a true brand ambassador & influencer, combining your hairdressing expertise with business acumen to drive sales growth and build lasting partnerships with salons, retailers and distributors.
Key Job Accountabilities
1. Omni-Channel Education & Training:

• Deliver Engaging Training Programs: Conduct dynamic training sessions for salon professionals, both in-person and online, covering product knowledge, application techniques, latest trends, and brand identity for [Brand Name(s)].
• Drive Sales through Education: Empower stylists with the knowledge and skills to confidently recommend and retail L'Oreal products, directly contributing to sales growth in their salons.
• Tailored Learning Experiences: Provide personalized coaching and follow-up support to salon partners, adapting training content to meet their specific business needs.
• Champion New Product Launches: Excite and educate salon partners on new product launches and innovations, maximizing adoption and retail success.
• Become a Trusted Advisor: Cultivate strong relationships with salon owners and stylists, becoming a go-to resource for product and industry expertise.

2. RETAIL EDUCATION

• RETAIL EDUCATION ROADMAP Defines and deploys the retail education action plan based on key education KPIs and provides strategic recommendations to drive retail sell out
• ETAIL EDUCATION EXCELLENCE - Collaborates with customers' teams to guarantee the customization & implementation of training courses, taking their needs into account- Creates Retail Education contents if not provided by DMI or Global team already
• Manages the budget of retail education (trips, gifts ...) and training tools - Reacts to business opportunities and challenges to maximize sales opportunities while keeping brand identity
• Retail COLLABORATION: Ensures the best 360 strategy for the retailer - Leverages divisional, brand cooperation to improve the efficiency of retail education expertise.

3. DIGITAL ECOSYSTEM ANIMATION:

• Perfect execution of Global & local education coordinating the different touch points of
• the online eco-system in line with brands equity
• Designs & deploys the education social media strategy
• Manages the local ACCESS account, defines & coordinates the best ACCESS UX to boost activation, frequency & completion
• Deploy the CRM strategy to maximize activation, conversion and collect behavioural
• data B2B, Secures the drive to/from LPS/ACCESS flow
• CONTENT MONITORING: With support of the digital team
• Deploys Education content strategy by O+O touch points
• Creates effective education formats & content - Feeds innovation & trends

KEY ACCOUNT AND INDIRECT EDUCATION:

• DEPLOYS EDUCATION STRATEGY - Negotiates the education offer with national / regional structured customers in collaboration with regional managers.
• Analyses the needs of these customers in order to create an O+O education plan tailored to their needs and strategy, in collaboration with the brands/activation managers.
• Is responsible for training initiatives for national / regional clients
• Spokesperson for structured client education on the Education Committee
• COLLABORATION - Participates in the development of national/ regional clients specific PPD contents with the brands' content managers
• Works in collaboration with the Education Manager

Business Development & Partnership:

• Identify High-Potential Salons: Collaborate with the Regional Sales Manager to identify and onboard new salon partners who align with L'Oreal [Brand Name(s)] values and growth strategies.
• Develop Strong Salon Partnerships: Nurture existing relationships through consistent communication, tailored training programs, and ongoing support.
• Elevate Salon Standards: Promote and uphold brand image standards within partner salons, ensuring a consistent and premium client experience.
• Stay Ahead of the Curve: Continuously expand knowledge of hairdressing techniques, industry trends, and competitive products to provide cutting-edge education.
• TEAM MANAGEMENT - Accompanies regional managers in their team management: strategy optimization, planning. Provides ongoing & timely performance & development feedback to each education team member. Ensures development plan of the team
• DEPLOYS EDUCATION STRATEGY - On technical & business Skills. Ensures education is monetized & delivering all targets. Consolidates academy(ies)& schools management & ensures their profitability
• PERFORMANCE - Is responsible for the revenues generated by technical & business education. Manages GTM. Key indicators: improve education efficiency, more salons educated vs segmentation.
• Manages performance & implement database management & tracking to quantify & analyse the education sessions carried out by the brands.

Technical/Professional & Personal Competencies Required:

• Passion for Beauty: Genuine enthusiasm for the beauty industry and a desire to share knowledge and expertise.
• Proven Hairdressing Expertise: Strong technical skills and experience as a licensed hairstylist, with a deep understanding of color, cut, styling, and product application.
• Exceptional Communication & Presentation Skills: Ability to deliver engaging and impactful training sessions to diverse audiences, both large and small.
• Strong Business Acumen: Understanding of salon operations, retail sales strategies, and the ability to translate product knowledge into business results.
• Digital Fluency: Comfortable using technology and online platforms for training delivery, communication, and reporting.
• Collaborative Spirit: A team player who thrives in a collaborative environment and can build strong relationships with colleagues and salon partners.

Minimum Experience required and not limited to:

• Managing a team of Educators/ Stylists / Beauty consultants
• Minimum of 7-10 years' experience in the professional hair products retail, salon and distribution sector
• Full technical experience in hairdressing at tertiary level.
• Existing relationships within the salon, retail, business and distribution segment
• Fully computer literate in MS Office
• Digital presence on all social media platforms within the hairdressing sector

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.
Closing Date: 16 January 2026

Skills Required