Job Description

1) JOB ROLE:
Title Advocacy and Content Manager
Division Consumer Products Division (CPD)
Department Marketing
Line Manager (N+1) Brand Business Lead
Matrix Digital Transformation Lead CPD
2) JOB PROFILE:
The Advocacy & Content Manager leads CPD's influencer, creator, and UGC strategy, ensuring all advocacy content supports brand storytelling, drives engagement, and remains compliant with global and local standards.
This role connects creator marketing with media, content, and brand strategy-shaping authentic storytelling that amplifies campaigns across paid, owned, and earned channels.
3) PRIMARY ACCOUNTABILITIES:
a. ADVOCACY STRATEGY & CREATOR MANAGEMENT
Own the brand influencer ecosystem and ensure creator work strengthens brand equity.

• Leads the brand's end-to-end influencer strategy, defining creator mix, platform selection, content angles, and campaign goals.
• Aligns closely with Product Managers and Onefluence to ensure creator choices, narratives, and activations match brand strategy and business objectives.
• Owns creator vetting, screening, and approval, ensuring brand fit, Values Match compliance, and IP rights adherence.
• Builds and maintains strong relationships with creators, talent managers, influencer partners, and UGC communities.
• Ensures all creator and advocacy content aligns with campaign storytelling, platform trends, and L'Oreal's Golden Rules.
• Leads creator briefing in alignment with the Media Content Manager's storyline strategy so advocacy and media content form one cohesive narrative.
• Provides advocacy codes and boosting tags to the Media Content Manager to integrate into the full content plan.

b. CONTENT & ACTIVATION EXECUTION
Bring advocacy ideas to life through creators, UGC, and community moments.

• Drives UGC, earned media, and social review strategies to increase brand engagement and visibility.
• Manages product drops, creative mailers, PR kits, and community-driven unboxings for hero launches and seasonal activations.
• Supports the execution of influencer activations, live moments, community engagements, and real-life brand events.
• Collaborates with the Content Success Manager to ensure creator content aligns with platform-fit storytelling, DMI creative direction, and full-funnel content strategy.
• Aligns creator outputs with retailer needs for e-commerce amplification (wishlist content, SPA content, retail reviews).
• Maintains the advocacy calendar and provides inputs to brand content calendars.
• Works with the Care Team to identify emerging trends, community needs, and moments where brand participation is relevant.

c. PERFORMANCE & OPTIMIZATION
Use data and insights to optimize advocacy efforts and strengthen future campaigns.

• Consolidates influencer and UGC performance, providing campaign-level and monthly insights.
• Tracks creator content performance across Paid, Owned, Earned, and Advocacy channels.
• Identifies top-performing creators, high-impact content formats, and strategic opportunities for amplification.
• Ensures all advocacy activities adhere to Values Match, IP rights, GR, ROE, usage rules, and platform compliance.
• Contributes to division-wide best practices, frameworks, and learnings for scaling advocacy successes.

d. CROSS-FUNCTIONAL COLLABORATION & ALIGNMENT
Ensure advocacy is integrated into brand, media, and content workflows.

• Collaborates with the Content Success Manager during content planning, ensuring advocacy insights and creator formats shape the content strategy.
• Provides advocacy codes, boosting tags, and creator requirements for inclusion in campaign documentation and Social Committee review.
• Works with Product Managers on creator angles for key launches and seasonal campaigns.
• Partners with the Digital Media Manager to ensure creator content is incorporated into media amplification when needed.
• Aligns with retail teams on content for e-commerce activations (reviews, unboxings, testimonials).
• Coordinates with the Social Committee to ensure advocacy content meets safety, legal, IP, and compliance standards.

e. COMMUNITY BUILDING & LONG-TERM ADVOCACY
Strengthen loyalty and long-term relationships with creators and consumers.

• Supports and grows the L'Orealistar program, developing long-term advocacy pipelines and reward structures.
• Identifies opportunities to nurture an engaged, authentic creator community around each brand.
• Encourages ongoing earned content through consistent communication, trend spotting, and storytelling support. Builds strong partnerships with media agencies, designers, creative vendors, and AI content creators to elevate the division's production quality.

4) SKILLS
Brand equity communication

• Understanding, describing, and explaining the DNA and uniqueness of each brand of the portfolio

Budget Management

• Creating and managing a budget to control the costs and profitability of a department or project

Campaign activation tools management

• Managing and using activation tools to launch and execute marketing campaigns across various channels, such as email, social media, advertising platforms... and measure the success

Community Management

• Defining, federating and engaging communities (experts, consumers, influencers, employees...) to foster exchanges around values, social and environmental commitments, insights, common interests

Content Creation

• Creating impactful, culturally relevant, and engaging communication assets that are adapted to audiences and touchpoints, and compliant with internal and external standards.

Creative Thinking

• Generating new ideas, untried approaches, methods or opportunities to create high added-value

Crisis Management

• Managing any pre-identified or unexpected event that affect a company's interests and/or reputation by establishing coordinated strategies and associated action plans to limit its impacts

Influencer Management

• Identifying, recruiting and maintaining relationships with third-party advocates, to enhance the visibility and reputation of an organization/brand

Owned social strategy design

• Defining the right social media strategy to promote a brand through their own accounts or channels to build relationships with consumers and engaging with them in a way that strengthen brand awareness, loyalty, advocacy and generate leads or sales while being responsible and respecting our principles of diversity and inclusion

Social Media Trends Activation

• Identifying and leveraging consumer and beauty trends on social media platforms to engage and grow an audience, increase brand awareness, drive engagement, sustainable consumption behaviors and generate sales conversion at the speed of culture

Data Driven Decision Making

• Using data insights, metrics, and analytical tools effectively to make more informed business decisions

Briefing

• Providing concise and relevant information to an individual or a group in order to prepare them for a task or situation and obtaining the desired outcome

Content Management

• Overseeing the entire content production process, establishing efficient workflow and RACIs, managing the distribution of content across various channels, auditing and measuring performance

Storytelling

• Mastering narrative techniques to convey information, foster connections and drive engagement with stakeholders

5) EDUCATION & EXPERIENCE REQUIRED

• Bachelor's Degree in a related field
• 2+ years proven advocacy and social expertise (traditional brand management experience would be a plus)
• Advocacy & Social listening Tools knowledge
• Excellent communicator - able to communicate at any level in the organisation.
• Presentation skills - PowerPoint expert or master user
• Analytical skills - able to generate and interpret data and insights and transform them into actionable plans.
• Problem solving and critical thinking skills.
• Persuasive skills
• Negotiation skills
• Proactive, solution seeker
• Excellent Digital / Social Media skills

6) L'OREAL COMPETENCIES

• INNOVATOR
• STRATEGIST
• PEOPLE DEVELOPER
• INTEGRATOR
• ENTREPRENEUR

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.
Closing Date: 16 January 2026

Skills Required