To work with the different RBB business arears to shape direct marketing campaigns and select the appropriate target populations and data for campaigning. The incumbent needs to have a good understanding of data-driven direct marketing; good communication skills; good understanding of Microsoft SQL and a good grasp of how-to setup logical decision trees to configure communication across a client journey.
Job Responsibilities
Manage all data aspects related to the end to end Intelligent Driven Marketing process.
Partner with business to understand their campaign strategy
Data extraction
Ensure that campaign data is on time and of a high quality
Put checks in place to prevent incorrect data used in campaigns
Ensure secure transfer of data (including protection of personalised data)
Automate campaign data where possible to reduce errors and ensure efficient processes
Optimise the use of data sources and identify opportunities in the data available
Ensure accurate post campaign reporting
Make use of the dashboards and identify potential insights to share with business.
Provide Business with Insights that inform and guide business decisions/campaign strategies.
Ensure actionable insights provided to business in line with business campaign strategy
Use the resources available to ensure that EMI data processes are optimised
Corporate sustainability reputation and stakeholder engagement management.
Onboard and enabling new business areas
Project support
Application and upholding of data, campaign process and communication governance
Minimum Experience Level 3 years' experience in information management within depth understanding of data and how this intercepts with business objective
Advanced SQL Coder
Logical thinker
SQL Development and AbInitio is an advantage
Candidate should be flexible to use any application
Essential Qualifications - NQF Level Advanced Diplomas/National 1st Degrees
Diploma
Preferred Qualification Degree in Information Technology or Business Management, Mathematical/Statistics
Type of Exposure
Completed Reports
Developed and Implemented Communications Strategy
Manage internal process
Managed Transformation & Innovation
Managed Relationships
Managed Self
Technical / Professional Knowledge
BI Tools (Advanced)
Managing business Meta Data advanced
DAX understanding intermediate
Data Virtualization understanding advanced
Data Visualization design and build advanced
Design Thinking advanced
Database Query advanced
Business writing skills (intermediate)
Data analysis Advanced
Research methodology advanced
Data Modelling - intermediate
Data Ethics basic
Data mining intermediate
Data profiling - intermediate
Data story telling -advanced
Business analysis methodology intermediate
Domain knowledge advanced
Disclaimer
Preference will be given to candidates from the underrepresented groups
Please contact the Nedbank Recruiting Team at +27 860 555 566
- Please contact the Nedbank Recruiting Team at +27 860 555 566
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