Job Description

Position: LinkedIn Ads Specialist
Location: Remote (Global)
Time Zone: EST
Employment Type: Full-Time
Type of contract: Independent contractor
? Work from any corner of the world and be a part of the #remoteworkrevolution!??
Overview:
This role is suited for a performance-focused LinkedIn B2B Ads Specialist with deep experience running campaigns aimed at B2B buyers. You will own the strategy, execution, optimization, and reporting of LinkedIn advertising efforts, with a strong emphasis on lead quality, cost efficiency, and pipeline contribution.
Key Responsibilities:
1. LinkedIn Ads Strategy & Execution

• Plan, launch, and manage LinkedIn ad campaigns targeting B2B decision-makers
• Build and optimize campaigns within LinkedIn Campaign Manager
• Develop and test ad copy, creatives, and offers across funnel stages
• Implement and optimize LinkedIn Lead Gen Forms and conversion tracking

2. Optimization & Performance Management

• Monitor campaign performance daily and optimize for CPL, CTR, and lead quality
• Run A/B tests on audiences, creatives, messaging, and formats
• Scale winning campaigns while maintaining efficiency and quality

3. Reporting & Insights

• Track and analyze key performance metrics and funnel conversion data
• Produce clear performance reports with insights and optimization recommendations
• Collaborate with internal stakeholders to align ads with sales and training initiatives

Qualifications:

• 3+ years of hands-on experience managing LinkedIn Ads for B2B companies
• Proven ability to generate qualified leads at scale
• Strong understanding of B2B audience targeting, retargeting, and funnel strategy
• Experience optimizing campaigns beyond vanity metrics
• Analytical mindset with strong reporting and decision-making skills
• Ability to work independently and take full ownership of results
• EST working overlap preferred

Skills Required