Job Description

Empowering Africa's tomorrow, together...one story at a time.
With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job Summary The Lead: Product Owner for the Marketing Cloud and Loyalty Stack is responsible for leading the vision, strategy, and commercialisation of our customer engagement platforms.
This role will own the end-to-end product lifecycle across Salesforce Marketing Cloud and the new Loyalty Stack, ensuring they are not only technically robust but also delivering measurable business value through customer engagement, retention, and monetisation.
The ideal candidate will operate at the intersection of technology, customer experience, and business growth, translating commercial goals into scalable Martech and Loyalty capabilities.
They will be accountable for platform optimisation, use case enablement, and driving the revenue and adoption outcomes associated with personalised engagement and loyalty-driven value exchange.

Key Responsibilities
Product Strategy & Vision
Define and maintain a strategic product roadmap across Marketing Cloud and the Loyalty Stack aligned to customer needs, segment strategies, and commercial objectives
Translate business goals into platform features, use cases, and prioritised backlogs to drive value at scale
Own the long-term product vision in collaboration with the Martech Enablement, Data, and Platform Engineering teams
Commercialisation & Value Delivery
Lead commercialisation strategies for Martech and loyalty capabilities, enabling product houses and segments to drive measurable revenue, cross-sell, upsell, and customer retention
Work closely with analytics teams to define KPIs, track ROI, and surface insights to inform product and platform decisions
Identify monetisation levers (e.g., paid partnerships, tiered loyalty rewards, or targeted offers) and oversee business case development
Platform Ownership & Optimisation
Serve as the product owner for Salesforce Marketing Cloud and the loyalty ecosystem (platform, partner API integrations, rewards engine), ensuring continuous improvement and delivery
Drive governance of campaign use case design, data integrations, and journey orchestration standards across the platform
Oversee backlog grooming, sprint planning, and agile rituals with internal developers and vendor partners
Stakeholder Engagement & Evangelism
Act as the central point of contact for business units leveraging the platforms and ensuring their needs are reflected in roadmap prioritisation
Evangelise Martech and loyalty capabilities across the business, educating stakeholders on use cases and customer impact
Represent the function in executive forums to articulate the commercial contribution of the Martech and loyalty stack
Qualifications & Experience
Bachelor's degree in Business, Marketing, Computer Science, or related field (MBA preferred)
6-10 years' experience in product management, preferably within Martech, Loyalty, or Digital Platforms in Financial Services or B2C environments
Hands-on experience with Salesforce Marketing Cloud, loyalty platforms, or campaign execution systems
Demonstrated track record of driving product commercialisation and delivering measurable business outcomes
Strong understanding of customer lifecycle, behavioural segmentation, and engagement optimisation
Key Competencies
Strategic thinking with commercial acumen
Strong product ownership and agile delivery discipline
Ability to balance technical detail with business priorities
Stakeholder influence and communication at executive level
Deep customer-centricity and understanding of engagement levers
Education
Bachelor`s Degrees and Advanced Diplomas: Business, Commerce and Management Studies (Required)
Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.
Absa Bank Limited reserves the right not to make an appointment to the post as advertised