Job Description

We are recruiting an experienced and performance-driven

LCV Brand Manager

to lead the sales, marketing, and customer engagement strategies for the

Light Commercial Vehicle (LCV)

segment at a well-established truck dealership. This strategic role involves managing the LCV product lineup, crafting targeted sales campaigns, and ensuring brand alignment--while driving profitability and enhancing customer satisfaction.

Key Responsibilities:

Sales & Business Development

Develop and execute sales strategies to meet LCV sales targets. Identify new opportunities within fleets, SMEs, and independent contractors. Train and support sales staff on LCV features and benefits. Monitor market trends and competitor actions to refine sales tactics.
Marketing & Brand Management

Plan and manage marketing campaigns across digital, print, and in-person channels. Ensure brand consistency in all customer-facing materials (showroom, website, social platforms). Coordinate with OEMs for co-op advertising and national promotions. Lead events like test drives, fleet demos, and customer appreciation days.
Customer & Dealer Relations

Build strong, trust-based relationships with fleet buyers and business owners. Oversee after-sales follow-up to ensure customer satisfaction. Collaborate with service and parts departments to improve the ownership experience. Represent the dealership at OEM meetings, expos, and trade shows.
Inventory & Performance Analysis

Work with inventory teams to maintain optimal LCV stock levels. Track and report on sales performance, lead conversions, and profitability. Deliver monthly insight reports outlining trends, risks, and opportunities.

Requirements:

Education:

Bachelor's degree in Business, Marketing, Automotive Management, or similar (preferred).

Experience:

3+ years in automotive or truck sales, brand management, or commercial vehicle marketing.

Industry Knowledge:

Understanding of vans, pickups, and small truck segments, especially for fleet use.

Skills:

Excellent communication, negotiation, and presentation skills.

Tools:

Proficiency in CRM systems, dealership management software (DMS), and digital marketing platforms.

License:

Valid South African driver's license.

Why Join Us?

Work with a respected commercial vehicle brand. Lead strategic brand initiatives that impact real business outcomes. Engage directly with high-value customers and OEM partners. Be part of a fast-paced, supportive dealership environment.

How to Apply:

Send your CV and a brief cover letter to

catherine@simplexafrica.co.za

/

068 265 8910

with subject line

"Application - LCV Brand Manager"

.

Job Types: Full-time, Part-time, Permanent

Pay: R35000,00 - R40000,00 per month

Expected hours: No less than 40 per week

Work Location: In person