Job Description

Content & Social Media Marketer

We’re looking for a Content and Social Media Marketer. The ideal candidate will have a strong inclination towards storytelling, community and Brand management, whilst being still able to understand and use data towards delivering growth and strictly manage the product and marketing content produced by LAL. Our students and their experiences at LAL are the most powerful asset in LAL’s hands and we use a combination of hard data + human empathy to drive a marketing that brings results to LAL (ROI) but also to students (as an incredible experience). Working alongside the Head of Marketing and the content writing team, our Content & Social Media Marketer will work closely with the remaining of the marketing team in areas like customer acquisition, content management, content localisation, conversion rate optimisation and more.  

A few of the skills we’re looking for:  

Copywriting
Social Media Management
Community Management
Video Production
Influencer Management
Storytelling
 
Responsibilities

Scale a content marketing strategy:

With access to videographers, content writers and content localisation resources, available, you’ll be tasked with increasing our brand awareness and the performance of our direct sales from non-paid marketing sources.
 
Develop and scale a community-building initiative project

Having its community as the core asset of our brand, LAL’s marketing department, our task as a team is to develop a community management program that truly allows  LAL’s future, current and past students to connect, share and explore the world through English

Participate on Customer Acquisition, CRO & Inbound Marketing initiatives

Other activities related to the position will relate to generation of direct revenue, especially on the areas of Online Media (Customer Acquisition), Conversion Rate Optimization and Inbound Marketing

Manage the content & localisation of LAL’s website

LAL’s website is an always-evolving organism that needs to be both factually correct and accurately localised, so it can keep its conversion rates high. The Content and Social Media marketer owns the management of the website and its localisation.

The successful person will work remotely and should be ideally located in either Cape Town or Brazil.

Person Specification

(Essential)

Qualifications

University degree in Business, Marketing, Computer Sciences (or related topics) or excellent experience with Digital Marketing capacities
 
Experience Skills, Knowledge and Abilities

A proven track records on growing brands and audiences through the usage of Social Media
Flexibility and motivation to join a lean & efficient team
Familiarity with Lean and Agile methodologies
Knowledge of CRM systems and Marketing Automation Platforms
Advanced/Fluent level of English
Knowledge of WordPress and other CM platforms.
A second language (Portuguese, Spanish, Arabic, Turkish or Russian)
 
Personal Attributes

A strategic thinker, creative problem solver, able to execute vision into final deliverables.
Attention to detail is a must
Self-motivated and able to work independently
Ability to prioritize time and resources efficiently, and prepare for and welcome the unexpected.
The successful person will work remotely from home and should be ideally located in either Cape Town or Brazil.

Skills Required