Job Description

Job Summary

JUNIOR TRADE MARKETING MANAGER
Accountable for quality, standards, service and desired outputs within inter-related functional areas of responsibility. This role will work with various closely related concrete variables, requiring an understanding of the theory or practices underpinning inter-related functional processes.

Job Purpose
The purpose of this role is to manage Trade Execution initiatives and to efficiently and effectively ensure a consistent and brand aligned customer experience for all customers & shoppers. This role entails working closely with colleagues, customers and business partners to manage the BevCo portfolio for mutually beneficial growth, and constantly elevating in-store execution and the measurement thereof in order to improve BevCo brand desirability at point of purchase, in turn lifting BevCoxe2x80x99s revenue and profitability.

Qualifications and Experience

Grade 12 / Matric / NQF level 4 (Essential)
B Com/IMM qualification (Advantageous)
At least 2 yearsxe2x80x99 experience in Operational Execution and/or BTL Brand management
POS and Trade Execution
Point of sale merchandising support
Formal and Informal trade experience
Cross function collaboration internally and externally
Robust IT Skills

Key Accountabilities and Outputs
Manage Trade Execution Activities
Communicate to and entrench trade execution objectives with Sales & Merchandising team
Works closely with Marketing team to effectively implement campaigns and promotions across all brands, both at a national level as well as regional initiatives
Ensure the placement of appropriate point of sale material that aligns to brand, pack and channel strategies
Drive adherance to optimal layouts, planograms and best suited secondary placement in store
Assist sales team with solution-based selling that will drive both sales in and sales out
Together with the Head of Trade Marketing, develop & refine the look of success in trade execution guard rails by brand, pack and channel across the BevCo portfolio
Own, Monitor and Further Develop Tools that drive Execution,
Develop and drive tools to highlight risks and opportunities for the Sales and/or Marketing team. This will include all commercial areas, for example:
Distribution
Pricing
Product development opportunities
Promotional ideas
Create focus on these risks/opportunities and create the necessary trackers and communication around these to ensure either risk is mitigated or opportunity is capitalised on by holding the relevant stakeholders accountable for the necessary implementation
Point of Sale & Coolers
As part of the Marketing and Trade Marketing team, assist in the development of Point of Sale material, ensuring such POS elements contain the necessary call to action from a shopper point of view. This may also include providing guidance on the structural design of POS to ensure it is optimally designed for placement in the relevant sales channels

Develop and manage point of sale packages suited to each of the different sales channels and manage adherance thereto. This is applicable across all BevCo brands

Track and monitor all BevCo point of sale stock on hand & usage as well as the replenishment thereof

Development of annual cooler budgets by region/function, and track and monitor cooler stock on hand and deployment in line with budgets, in conjunction with Regional Cooler Coordinators

Develop and find ways to optimise cooler tracking and management
Define Point of Purchase strategies

Together with Head of Trade Marketing:

generate in-store standards that drive maximum shopability and easier navigation of BevCo products through shopper insights and best practice

define BevCoxe2x80x99s in-store xe2x80x9cpicture of successxe2x80x9d, ensure this is communicated, and manage compliance thereto

manage trade marketing and category projects with franchise trade partners relative to the areas of responsibility
Serve as the link between Marketing and Sales

Translate marketing strategy into an actionable plan for the sales and merchandising team

Align all sales and merchandising plans with marketing and trade marketing strategy

Develop effective working relationships with Franchise trade partners, Marketing, Sales operations and Field Sales to ensure alignment and delivery of plans
General Business & Financial Management

Actively participate in operational planning and budgeting processes
Drive continuous improvement through streamlining and optimising relevant operational practices, processes and systems
Ensure adherence to operational & financial frameworks of practice
Control cost and take the necessary action to mitigate any financial risks or non-compliance

Key Qualities
Communication & Relationship Building
Routine communication with regions, customers & peers

Internal and external relationships
Problem Solving
Proactive identification of functional problems related to a specific process, determine cause and impact, and choose the best alternative to solve the problem based on guidelines provided and an understanding of the theory or practices underpinning the problem.
Behavioural Competencies
Accountability
Accomplishes assigned tasks and goals, and takes necessary action to keep progress against objectives on track
Daily, weekly & monthly planning
Ensures that all who need to know, are informed and clear
Takes full responsibility for own actions and outcomes, including mistakes.
Always acts in the companyxe2x80x99s best interest, regardless of whether it is difficult or unpopular
Collaboration
Meets commitments to team members or others in the organisation
Actively contributes to team discussions and the accomplishment of team work plans
Seeks to include all those who can contribute to the most successful outcome and those who have a stake in the results
Actively keeps all stakeholders informed
Continuous Improvement
Increases performance expectations when success has been achieved
Seeks out sources of information, including trade associations, xe2x80x9cbest practicexe2x80x9d companies, customers, peers, subordinates, etc.
Finds ways to fast-adapt improvement ideas to work processes
Proactively seeks out resources, alliances, etc., needed to quickly introduce improvements

Decision Making
Organises information to make it easier to analyse or see trends
Anticipates consequences and formulates alternatives
Seeks relevant information to better understand situations and problems
Sees relationships between various facts, figures or other information
Knowledge of Business
Follows systematic, multi-source learning regiment designed to educate oneself quickly: keeps oneself current
Describes the important impacts that one has on the success of onexe2x80x99s functional area and on company results; demonstrates a knowledge of the customerxe2x80x99s business
Uses business understanding to make sound decisions

BevCo

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