JOB PURPOSE
Be a custodian of our brands. Create, execute and monitor brandsxe2x80x99 strategies that deliver on brandsxe2x80x99 requirements. Report, monitor and analyse marketing and brandsxe2x80x99 activities and maintain a keen interest in the growth and profitability of the overall business.
RESPONSIBILITIES
Marketing Execution
Brand Strategy and Effectiveness
Brand Positioning
Marketing Communications
Data Collection and Analysis
Portfolio Management
Stakeholder Engagement (Internal and External)
Marketing Impact Assessment
Personal Capability Building
Operational Compliance
SKILLS
Brand Management and Development
Use comprehensive knowledge and skills to act independently and guide and train others to maximise a brand's impact and market value by managing and developing all aspects of the brand.
Verbal Communication
Apply comprehensive knowledge and provide guidance and training to others on how to use clear and effective verbal communications skills to express ideas, request actions and formulate plans or policies.
Commercial Acumen
Apply understanding of the business environment and objectives to develop solutions, and provide technical assistance when necessary.
Presentation skills
Use comprehensive knowledge and skills to communicate with other people and provide guidance and training to others on how to speak in a clear, concise and compelling manner.
Action Planning
Work independently and provide technical guidance when required to develop appropriate plans or perform necessary actions based on recommendations and requirements.
Customer and Market Analysis
Apply comprehensive knowledge and/or skills and provide guidance and training to others on how to conduct research and analyse data and develop a comprehensive understanding of customer and market conditions that enables maximum return on investments.
Data Collection and analysis
Work independently and provide technical guidance when required on how to analyse data trends for use in reports to help guide decision making.
Planning and Organising
Use comprehensive knowledge and skills to work independently and provide guidance and training to others to plan, organise, prioritise and oversee activities to efficiently meet business objectives.
Computer skills
Support business processes independently by understanding and the effectively use of standard office equipment and standard software packages, and provide technical guidance as needed.
Microsoft Office Suite
Assessment
Work independently and provide technical guidance when required to analyse data from multiple sources to draw appropriate conclusions and make suitable recommendations.
Review and Reporting
Work independently and provide technical guidance when required on how to review and create relevant, lucid and effective reports.
EDUCATION
Grade 12/ SAQA Accredited Equivalent (Essential)
Undergraduate Degree in Marketing/Advertising / Communications Qualification or equivalent (Essential)
Postgraduate Marketing/Advertising/Communications qualification (Advantageous)
EXPERIENCE
5+ years' Brand Management experience (Essential)
Agency experience (Essential)
Traditional and Digital Media experience in both buying, planning and strategy (Advantageous)
Managerial Experience 1 - 2 years' experience of supervising and directing people and other resources to achieve specific end results within limited time-frames (Advantageous)
ADDITIONAL INFORMATION
*SAQA Accredited Equivalent - it is the onus of the applicant to provide TIH and its subsidiaries with certified evidence that their qualification(s) meet the equivalent NQF level required for this role at time of application. As a registered Financial Service Provider, we are mandated to ensure that all our representatives are and remain fit and proper at all times. By applying for this role, you consent to having your relevant qualification and or accreditation or confirm that you are working towards meeting the competency requirements. You further consent to the relevant information being verified.
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