City Unscripted is a travel company offering private, personalized city experiences in over 100 global destinations. We connect curious travelers with passionate local hosts for one-of-a-kind adventures.We're entering a focused authority-building phase to improve our domain rating through high-quality editorial backlinks. We're looking for a sharp, reliable freelance outreach specialist to help us execute this.
About the Role
We're seeking a
Junior Link Building & Outreach Specialist
to join our marketing team on a short-term freelance basis. You'll be responsible for finding and contacting high-authority websites (DR 40+), with the goal of earning editorial links through PR-style outreach and guest content contributions. This is an
execution-focused
role; you'll build the contact list, write outreach emails, manage follow-ups, and log successful links.
Key Responsibilities
Research and build a list of outreach targets (blogs, journalists, digital publications) aligned with our travel themes (hidden gems, unscripted local stories, family travel)
Draft, test, and refine outreach email templates (guest posts, PR, listicles)
Conduct cold outreach using
BuzzStream
(we'll provide access and strategy)
Manage responses and coordinate link placements or guest submissions
Track progress using
Airtable
, and report weekly on links won
Ensure all backlinks are from reputable domains (DR 40+) and follow white-hat SEO practices
What We're Looking For
1-2 years experience in
SEO outreach, link building, digital PR
Strong
written English
- can write compelling subject lines and email copy
Hands-on experience with
BuzzStream
, or similar outreach platforms
Ability to research and qualify sites quickly and reliably
Comfortable building contact lists
Highly organized and detail-oriented, able to manage multiple outreach threads
A self-starter - proactive, resourceful, and able to work independently
Bonus if you've worked with
Airtable
,
Cloudinary
, or in
travel / editorial SEO
To Apply
We will
only consider candidates who attach a short outreach sample
(2-3 cold-email subject lines + one brief pitch paragraph)
and include a one-paragraph note explaining why City Unscripted's "unscripted local stories" angle appeals to you.
Applications without both items will not be reviewed.
Job Types: Full-time, Temp to perm
Contract length: 3 months
Experience:
SEO Outreach, Link Building or Digital PR: 1 year (Required)
Work Location: Remote
Expected Start Date: 2025/07/14
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