Job Description

About the Role
The Junior Graphic Design & Marketing Specialist thrives at the intersection of creativity and digital strategy. This role supports the Head of Marketing in designing and managing digital and offline marketing initiatives that amplify Innovation City's brand. The role ensures our identity remains bold, consistent, and engaging across all platforms, events, and community touchpoints.
Key Responsibilities

• Graphic Design:

• Design marketing collateral for both online and offline use, including event branding, signage, and presentations.
• Create and update digital assets for the website, events, and campaigns.
• Lead the design and development of landing pages and microsites for major events.
• Ensure brand consistency across all communications.
• Design and refine internal and external presentations.
• Digital Marketing:

• Manage Innovation City's social media platforms (Instagram, Facebook, LinkedIn).
• Develop and schedule engaging content that aligns with brand voice and strategic goals.
• Plan, execute, and monitor paid campaigns (LinkedIn Ads, Facebook Business Suite).
• Report on analytics and provide performance insights to the Head of Marketing and the leadership team.
• Drive online community engagement through active interaction and conversation.
• Design and distribute Innovation City's weekly newsletter via Mailchimp.
• Handle event ticketing setup, management, and performance tracking.
• Web & Platform Management:

• Maintain and update Innovation City's WordPress website.
• Ensure all digital platforms are visually consistent, user-friendly, and fully functional.
• Collaboration & Stakeholder Engagement:

• Work closely with the Head of Marketing, Events Team, and Leadership Team to deliver high-quality, impactful campaigns.

• Collaborate with external stakeholders, members, and event partners to ensure marketing deliverables meet expectations and deadlines.

• Act as a brand ambassador, engaging with the Innovation City community both online and at events.

Requirements:

• A relevant diploma or degree in Graphic Design, Marketing, Communications, or a related field.
• 1-2 years' experience in a similar role (internship experience will be considered).

• Proficiency in Adobe Illustrator and Canva (portfolio required).

• Experience managing social media platforms (Instagram, LinkedIn, Facebook) and creating content.

• Basic knowledge of digital advertising platforms (LinkedIn Ads, Facebook Business Suite).

• Familiarity with WordPress or similar CMS platforms.

• Ability to use analytics tools (platform-native insights and reporting) to measure performance.
• Exposure to event marketing and ticketing platforms is advantageous.
• Strong copywriting and content creation skills are a plus.

Key Competencies:

• Highly creative with strong visual instincts.
• Organised, proactive, and able to manage multiple deadlines.
• Quick to execute while maintaining attention to detail.
• Confident in owning the full design and content pipeline.
• Passionate about innovation, startups, and shaping tech-driven narratives.
• Comfortable attending occasional evening events.

Join us and be a part of something special!
We offer a dynamic and collaborative work environment where you can learn, grow, and make a real impact. If you are a passionate and service-oriented individual who thrives in a fast-paced environment, we encourage you to apply!
About Innovation City
Innovation City is an exclusive community of startups, scaleups, corporates, entrepreneurs, investors and innovators, connecting together in one dynamic working space, focused on accelerating business growth in Cape Town. Visit the website to find out more about us -
The TravelLab Group's head office is housed within Innovation City.

Skills Required