Job Description

Who Are We:
A leading South African self-storage provider offering secure, flexible solutions for personal, business and vehicle needs.
Who Are We Looking For:
A dynamic and detail-oriented Digital Marketing Specialist to execute and manage our digital marketing campaigns, social media strategy and performance reporting across multiple platforms.
This role requires a strong grasp of paid media, content planning, CRM and team collaboration to ensure our marketing efforts are aligned with business objectives.
What Will You Do:
Key Responsibilities:

• Advertising and Campaign Management

• Develop monthly Google and Facebook Ads briefs and coordinate with the designer for creative development
• Collaborate with external Google Ads agency to launch campaigns and monitor Portugal performance
• Publish and manage Facebook and Instagram ad campaigns using Meta Business Suite (Ads Manager)
• Continuously monitor ad performance, optimise campaigns and report on results

• Content Planning and Social Media

• Create a monthly social media content brief aligned with marketing goals
• Coordinate with the designer to ensure timely delivery of visuals and content for publishing
• Use a social media content planner tool (Airtable) to manage the content calendar and streamline content approval and posting processes

• Marketing Reporting

• Lead bi-weekly and monthly marketing performance reporting meetings with internal stakeholders
• Analyse and report on key marketing KPIs and campaign effectiveness

• Digital Presence and Local SEO

• Manage and update Google Business Profiles for all locations
• Liaise with the external website management and SEO agency to ensure website content is optimised and rankings are maintained

• CRM and Email Marketing

• Work within HubSpot to build, manage and enhance the marketing automation and lead nurturing workflows
• Collaborate on list segmentation, email campaigns and lead generation strategies
• Build on the reporting function in HubSpot

• Team and Project Coordination

• Manage and support the in-house designer, including setting clear briefs and reviewing outputs
• Track and report on the designer's monthly KPIs and deliverables

What Will You Need:

• Completed: Business or Marketing related degree
• 1-2 years of experience in digital marketing or a similar role
• Experience with tools such as Meta Business Suite, Airtable, HubSpot and Google Analytics
• Excellent written and verbal communication skills
• Highly organised, deadline-driven and process-oriented
• Experience working with or managing external agencies or freelancers
• Familiarity with performance reporting and data analysis
• Fluent in Portuguese
• In-depth knowledge of the Portuguese culture

Skills Required